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Copyright of Nexus (1900-9909) is the property of Universidad del Valle and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Exposure to tobacco advertisement is associated with smoking initiation among the youth, its elimination is a key objective to effectively curb the tobacco epidemic. Historically, the tobacco industry has pioneered the use of new communication technologies to keep and expand their market. Nowadays, Internet and video games have transcended the entertainment sphere, becoming significant media for massive communication and providing new opportunities for advertisement. The present essay reviews the existing literature on tobacco presence in the Internet and video games to define research and policy tasks required to develop effective means for tobacco advertisement regulation and control. [ABSTRACT FROM AUTHOR]

The article discusses the impact of cigarette ads on under age youth. The objective of the study is analyze the perception of tobacco brands as influenced by the publicity that it produces. The researchers first undertook a study to compare the brands that were most recognized by adolescents with the most popular ones that they purchased. The study found that young smokers tended to identify with the so-called ideology of the brand that they tended to buy most often and has shown that identification is an integral part in cigarette advertising campaigns.