1. Los nombres de marca: disponibilidad léxica y caracterización.
- Author
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JUNCAL, CARMEN FERNÁNDEZ
- Subjects
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BRAND name products , *SOCIOLINGUISTICS , *FREE association (Psychology) , *LINGUISTIC usage , *SOCIAL stratification , *ONOMASTICS , *LEXICON , *SPEECH acts (Linguistics) - Abstract
In this research we analyze a corpus of brand names captured through a word association and availability test. In addition to characterizing the new center of interest, we investigate its sociolinguistic stratification, where significant differences occur in the different variables. We then contrast the repertoire with other catalogues based on brand renown and strength. Finally, we examine the features that define this lexical category: on the one hand, the external factors of the brand (scope, origin, sector, dimensions, productive category) and, on the other hand, the strictly linguistic features: language of use and naming criteria. The results suggest that the rules governing the creation and dissemination of brand names have an effect on the fixation of brand names on the mental lexicon of speakers. [ABSTRACT FROM AUTHOR]
- Published
- 2021
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