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This article aims to analyze the origin and development of translocal religious tourism related to the afro-cuban santeria in Lima, Peru. Using theoretical positions and concepts related with religion, tourism and business, based in camp work realized between 2009 and 2010 in "Casas Templo" in Lima, La Habana and Mexico City. The investigation focuses the use of observation/direct participation, full interview, and the snowball effect. The results indicate consumption of exotic practices linked with the deterritorialization, geopolitics and marketing of the santeria like a marketable product an ideology adopted by the upper and middle class in Lima. [ABSTRACT FROM AUTHOR]