Search

This article brings reflections about the role that media plays towards the frontier culture and identity constructions, considering the differentiation and approximation regarding Brazilian national frontier spaces with its South American neighbors. Besides analyzing the local communication media, the paper also is based on the local voices, which reveals that the same media becomes a participant in the Latin America integration process and in the symbolic construction of the frontier phenomena and the frontier person. [ABSTRACT FROM AUTHOR]

The mass media and the cultural industry as a whole have always been regarded as debilitating or even destructive of local and regional cultures, also putting at risk their cultural identities. The aim of this paper is to reflect upon alternative ways of thinking about the roles of the mass media and the possibility of creating new identities in a society which is becoming more complex and global. The analysis starts from empirical data on the cultural identity of the people of the southernmost Brazilian state, who, despite the mass media, and many times with its support, strengthen and renew themselves. The analysis is supported in theories that take into account the communicative aspect of culture and the cultural aspect of communication, that is, that give cultural status to mass media, allowing us to think of them an outlining element of new cultural identities. These identities can no longer be considered in traditional ways, but as a part of communication processes. [ABSTRACT FROM PUBLISHER]

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Prisma Social is the property of Revista Prisma Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)