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The study analyses the main challenges perceived by communication consulting sector in Spain in a post-convergence context. An in-depth questionnaire to communication agency professionals and content analysis of their corporate websites and social platforms was used as methodology. The results point to a situation in transition between old and new practices, in which digitalisation is perceived as a current need and a challenge to sector's adaptation capacity, while only some agencies use the new channels offered by Internet for their own management of transparency and online visibility. A double reactivity is detected: with respect to their vision of the future, and to digital brand leadership. The research provides clues that can help researchers, professors and professionals to evaluate the sector and detect adaptation needs for the present and the future. [ABSTRACT FROM AUTHOR]

The h-index is a bibliometric indicator that refers to the number of h citations an author or a journal has received in other publications. This article reviews the impact factor of the index, in addition to examining its application in the field of communication and the h impact of scientific journals in Latin America, Spain and Portugal.. [ABSTRACT FROM AUTHOR]