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Gender equality is one of the Sustainable Development Goals (SDGs) of the 2030 Agenda. However, in the advertising industry, several studies have shown the low presence of women working in the field of creativity, occupying management positions and being part of festival juries. The aim of the study is to analyse the presence of women in the field of advertising festivals. The methodology is based on a quantitative analysis of the 2000 to 2023 editions of the Club de Creativos National Creativity Awards and the Cannes Lions International Festival of Creativity. The composition of the juries of both festivals, the special awards for professionals in the sector (cdec de Honor and Lion of St. Mark, respectively), the technical specifications of the grand prizes (National Grand Prize for Creativity and Grand Prix won by Spain, respectively) and the management teams of the organising entities are analysed in the indicated period. The results demonstrate the underrepresentation of women in advertising festivals, especially in the composition of the juries, in the special recognitions and in the technical sheets of the most outstanding campaigns, corroborating the findings of previous research. Despite the emerging initiatives that defend parity in the advertising profession, this equality is still not real, nor does it materialize in the events that make the industry visible and recognize its evolution: advertising festivals. [ABSTRACT FROM AUTHOR]

The Silver Generation, the population made up of older adults, in countries like Spain and those in its immediate surroundings, represents a demographic segment in constant growth, as a consequence of the increase in life expectancy, and with an increasingly greater percentage weight on the total population, due to the decrease in the birth rate. The main objective of this work is to know and analyze the characteristics and behaviors of this diverse and heterogeneous demographic profile, which is gradually adapting to the use of new technologies, including their preferences regarding the different channels or media they use, the way they relate to the offering companies and their products and services, as well as their assessment of the effectiveness of current marketing strategies aimed at older people. A quantitative methodology has been used, based on a primary source, a survey carried out on people over 55 years of age residing in Spain. The results reflect the existence of significant discontent regarding advertising campaigns directed towards that generation, since they estimate that they do not use the most appropriate channels and coherent strategies, and they are not developed with respect to their way of being and thinking. It is concluded that personalization in treatment, the generation of trust and improving accessibility to new purchasing systems should allow for solid and lasting commercial relationships between companies and this generation. [ABSTRACT FROM AUTHOR]

Within the framework of the 156th edition of Chasqui Magazine, works are presented that explore the importance of daily life and its role in the construction of meaning in societies mediated by new information and communication technologies. The challenge assumed by the thematic editors seeks to answer the question: What are the contributions of the Latin American School of Communication in technological debates?. [ABSTRACT FROM AUTHOR]

Taking three questions as essential, interculturality, the globalization of malaise and the extension of the perception produced by the media, this article intends to observe how the use of digital media has produced an effect of malaise on human beings. hypermodern, just as they seem to globalize, instead of riches, only other evils. In addition, to reflect on how the development of intercultural relations can emerge as actions that, if they do not solve these problems, at least indicate ways forward. This research will be exploratory and, methodologically, will use the concepts of media theory to understand the use of the media. It will also relate these concepts to the ideas of cultural studies on interculturality. [ABSTRACT FROM AUTHOR]

Copyright of Enfermería Neonatal is the property of Fundacion para la Salud Materno Infantil (FUNDASAMIN) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Historia Agraria is the property of Historia Agraria and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The doctor-patient relationship has been identified over time as a key to the success of medical treatment. It has been explored in European, North American, and Latin American contexts with particular socioeconomic, educational, and cultural conditions. This research offers a new perspective on the matter. A model has been developed for the variables influencing the intention to adhere to treatment and the direct and indirect effects of such a relationship through an experimental study. The method involved a random design of two groups of university students, with a sample of 440 participants: 80 to validate the manipulation of the independent variables in the created narratives, 150 for the pilot test, and 210 for the experimental situation. The emerging model revealed a directly proportional relationship between physician warmth and intention to adhere to treatment. The results also show the mediating role of empathy as a predictor of treatment adherence behavior and the concentration of greatest weight on the cognitive component of empathy. The significant predictors of the model confirm that the doctor-patient relationship is a clear example of heterogeneity, in which many patients and physicians with diverse characteristics come together and make each interaction unique, which appears to be more complex and multicausal than studied so far. [ABSTRACT FROM AUTHOR]

Copyright of Grafica: Journal of Graphic Design / Documents de Disseny Gràfic is the property of Universitat Autonoma de Barcelona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Grafica: Journal of Graphic Design / Documents de Disseny Gràfic is the property of Universitat Autonoma de Barcelona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Colombiana de Ciencias Sociales is the property of Fondo Editorial Fundacion Universitaria Luis Amigo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Anuario Electrónico de Estudios en Comunicación Social 'Disertaciones' is the property of Colegio Mayor de Nuestra Senora del Rosario and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Iberoamericana de Ciencia, Tecnologia y Sociedad is the property of Centro de Estudios sobre Ciencia, Desarrollo y Educacion Superior and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Mexicana de Endocrinología, Metabolismo y Nutrición is the property of Publicidad Permanyer SLU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Historia Contemporanea is the property of Historia Contemporania and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Cientifica Multidisciplinaria Mikarimin is the property of Revista Cientifica Multidisciplinaria Mikarimin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Cientifica Multidisciplinaria Mikarimin is the property of Revista Cientifica Multidisciplinaria Mikarimin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Hachetetepé: Revista Científica de Educación y Comunicación is the property of Universidad de Cadiz and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Investigar en Red is a community of researchers from Journalism and Communication majors from more than 50 universities in 9 Latin American countries dedicated to investigating the transformations in the news consumption habits and study practices of university students in the region. Born in 2020 in the middle of the pandemic, and initially made up of 11 Argentine universities, during 2023 this network has been consolidated and expanded to 8 other countries thanks to an open, collaborative and horizontal research methodology in which collective intelligence is put into play. This article presents some results about the influence of communication majors on students' critical sense when dealing with misinformation [ABSTRACT FROM AUTHOR]

In the national strike of June 2022 in Ecuador, the media was the scene of confrontational discourses regarding the mobilization. The community media, unlike the private media, allied themselves with the demonstrators' positions. This theoretical-analytical reflection addresses two particularities that were evidenced in the practices of community media, the media-space relationship and the configuration of discourses, in order to evaluate the power of these media to sustain different and more responsible communication proposals, especially in contexts of high social conflict. [ABSTRACT FROM AUTHOR]

Faced with the challenge of thinking about communication towards the year 2030, the text reflects on how we inhabit our Latin American territories communicatively. With this question as a guide, it proposes a journey that dwells on the historical and narrative evolution of communicative practices, on the extension and hybridity of the current public space and on the political potential of communicational experiences. We propose the complementarity between what is diverse and what unites us for a greater exercise of communicative citizenship. [ABSTRACT FROM AUTHOR]

This article proposes a discussion on the current challenges of critical thinking on communication in Latin America and seeks to outline a research agenda towards 2030, based on the recognition of the historical achievements of the so-called Latin American School of Communication. This prospective exercise takes as its starting point the conclusions of the first meeting of Latin American specialists and experts in communication, which was held in Costa Rica in September 1973, at the initiative of CIESPAL, and shows that the legacy of this foundational meeting is still valid, 50 years later, in the work of the regional networks of researchers. The new faces of cultural dependence, the consequences of the platforming of labor, the role of technology in the articulation of the public speech and the role of critical studies on Public Opinion and Political Communication in the democratization of Latin American societies are some of the challenges to be faced. [ABSTRACT FROM AUTHOR]

This article presents the thesis that communication and its associated technologies, as a cultural mediation system, can be understood as a common good. To do this, the concept of the common good is reviewed and popular and scientific knowledge is woven together. Some of the conditions are identified to theorize communication from this new framework: cooperation, decolonization and deliberation. The risk of common goods is their administration in the search for private or proprietary benefits. Development as an economic drift that implies overexploitation, unlimited growth and private benefits, constitutes a tool of colonial inheritance that promotes social changes that do not affect the common good, benefiting an international elite that increasingly monopolizes resources. [ABSTRACT FROM AUTHOR]

We live in an image society, where the use of iconic and visual devices has gained strength. Furthermore, it is a society where citizens produce their own content and circulate it through their social media channels, disseminating ideas, philosophies, thoughts and, in some cases, misinformation. From there arises memetics, the subject of the study, and its insertion into the contemporary media ecosystem, since memetics and massive misinformation result from the media ecology in which we currently live. For the article, we basically worked with bibliographic research and, from that, we developed a reflection on memetics in the contemporary media ecosystem, as well as its potential connection with misinformation. We hope that the article, which has an exploratory nature, can offer support for various other investigations. [ABSTRACT FROM AUTHOR]

This article analyzes the challenges and opportunities facing communication in Latin America towards the year 2030. Aspects such as technology and digitalization, social and political challenges, environmental sustainability, cultural diversity, freedom of the press and participation are examined. citizen. The implications of the UN's 2030 agenda are discussed and the social metamorphosis driven by events such as the pandemic and climate change is reflected on. [ABSTRACT FROM AUTHOR]

The First Latin American Communication Congress CIESPAL FELAFACS, held last year, brought together more than 500 participants, including prominent academics. 75 presentations were addressed on various topics related to contemporary communication and its challenges towards 2030. The thematic axes included communication and human rights, contemporary communication practices, epistemology of communication from the south, among others. The Quito Declaration, arising from the congress, presents a work agenda until 2030. This edition delves into these topics. [ABSTRACT FROM AUTHOR]

The Declaration of Quito was elaborated during the First Latin American Congress of Communication CIESPAL - FELAFACS, which took place in October 2023 in the city of Quito. The document, composed of 13 considerations and 14 proposals, seeks to guide the actions of Latin American communication actors towards the year 2030. Among the topics addressed are the impact of capitalism on inequalities and the destruction of ecosystems, gender inequality, armed conflicts, the COVID-19 pandemic, and media concentration. The declaration proposes human rights, gender, Afro-descendant, and intercultural approaches in communication, as well as research policies and territorial methodologies. It also highlights the importance of critical media literacy and the guarantee of dignified and ethical journalistic practice. [Extracted from the article]

This text arises from the reflections generated during the First Congress of Latin American Communication CIESPAL -- FELFACS, where researchers from 20 countries met to address contemporary media and information practices. The objective was to rethink communication and reinvent social mediation processes in various areas, from information and economic to political and entertainment. Held at the CIESPAL headquarters in Quito, Ecuador, a space with a long history in discussions about critical thinking in the region, the congress proposed a deep reflection on the role of commercial media and its relationship with political power, highlighting the need to rethink journalism as an independent and critical tool.. [ABSTRACT FROM AUTHOR]

The objective of this text is to present a brief synthesis of some of the author's reflections on the problem of the so-called digital platforms, proposing the need of a sectorial regulation oriented to a national development and Latino American integration project [ABSTRACT FROM AUTHOR]

Media communications are not horizontal processes, but the reception evidences the power of reflection, transformation and creation by people regarding the contents, which enriches the cultural matrices. This article offers an analysis of the sociality (Martín-Barbero, 2010) of the television microprogram El Súper Andino, broadcast between 2008 and 2009 by Aupan TV, a community channel from the municipality of Andes, Antioquia, Colombia. It was approached from participatory and active methodologies, which integrated conversation and debate to generate argumentation. The contrast between the purposes of the series and the reception allowed us to understand that all communicative practice is mediated by a cultural negotiation that changes over time. [ABSTRACT FROM AUTHOR]

The article titled "For a collective transformation of the study of communication. A proposal for 2030 from Latin America" presents the proposal of the International Center for Higher Studies in Communication for Latin America (CIESPAL) to reflect on the forms of production and consumption of communication in Latin America. It emphasizes that digital networks and technological developments have changed the relationship between people and the media, introducing an amount of information impossible to process and contributing to psychological problems and social isolation. Furthermore, it proposes the need to change the study plans in communication and journalism to address current challenges, such as fake news and mental health problems caused by screen exposure. The proposal seeks to democratize communication and approach the field in a holistic manner, prioritizing human rights and nature. [Extracted from the article]

Copyright of Investigación Bibliotecológica is the property of UNAM, Centro Universitario de Investigaciones Bibliotecologicas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Ciencias Sociales (13159518) is the property of Revista de Ciencias Sociales de la Universidad del Zulia Venezuela and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Española de Documentación Científica is the property of Consejo Superior de Investigaciones Cientificas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Opuntia Brava is the property of Universidad de Ciencias Pedagogicas de Las Tunas, Centro de Documentacion e Informacion Pedagogica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Enfermería Nefrológica is the property of Sociedad Espanola de Enfermeria Nefrologica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Aula Abierta. Revista de Investigación, Formación e Innovación en Educación (RIFIE) is the property of Universidad de Oviedo, Servicio de Publicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

News media and journalists must adapt to emerging platforms in order to respond to changing news consumption habits. This article addresses the trend of Social Media Live Streaming on Twitch, a platform that has experienced significant growth since 2020. The research pursues the main objective of finding out how Spanish media and journalists are adapting to this platform and what possibilities it offers to the journalistic profession, in terms of business model as well as in communicative style, formats and relationship with the audience. An exploratory analysis made it possible to identify 55 channels and to establish, in the first phase of the research, two categories of study: channels driven by journalists --with a background in digital or legacy media-- or by news media --digital natives or legacy ones--. In a second phase, seven representative cases were studied through content analysis of their profiles and streams, as well as interviews with the promoters. The results reflect an initial stage in the development of news initiatives on Twitch, characterized by experimentation and diversity of projects. In general, there is no great innovation in content and formats, which are based on conversation. There is a hybridization of information and entertainment in live broadcasts which, although providing rigorous information and featuring experts, maintain a relaxed tone and make use of humor. The relationship with the audience is built through the chat, a central element during broadcasts, and subscriptions from viewers, which are the main source of income for the channels. [ABSTRACT FROM AUTHOR]

In a constantly evolving world, it is crucial to examine how different social agents approach social change. Within the communication field, this concept is inherently tied to the tradition of Communication for Development and Social Change (CDSC). This tradition has developed regionally, with significant contributions from Latin American scholars, and with less prominence from North American authors, who have been accused of unilaterally imposing development models. In this context, two questions originate our study: What are the relationships of continuity and disruption that characterize the predominant trends and approaches in the conceptualization and practice of social change in Anglo-America and Latin America? And how do academic perspectives relate to concrete experiences of social change in the field of CDSC in the Americas? To address these questions, we conducted a scoping review that allows us to compare the understanding of social change among Anglo-American and Latin American scholars, as well as their ability to implement these ideas as agents of change. The results lead us to discuss three relationships of continuity and disruption between two communities of practice in the Americas: First, Latin American scholars associate social change with media communication and diversity in the symbolic representation of communities, while Anglo-Americans link it to social justice and political activism. Second, both groups blur the distinction between development and social change by operationalizing both in terms of community well-being and prosperity. Finally, we identify a rupture in the disciplinary organization of CDSC field in both regions. [ABSTRACT FROM AUTHOR]

This article delves into an in-depth exploration and enhancement of the principle of follow through and overlapping action. The primary objective is to present a pragmatic and all-encompassing approach that systematically organizes and augments its foundational components. This innovative framework interconnects the skeletal components, secondary masses and appendages with the tripartite levels of action and addresses the aspect related to the stylization of movement. In the pursuit of a more effective methodology, a graphical tool is designed. This instrument facilitates the systematic analysis and juxtaposition of attribute stylization levels, along with the novel facets of follow through and overlapping action. To validate the utility of this proposal, it is applied to two case studies, representing, and dissecting the principal properties inherent in animated actions. [ABSTRACT FROM AUTHOR]

Copyright of IDP: Revista de Internet, Derecho y Politica is the property of Universitat Oberta de Catalunya and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)