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1. Jóvenes y móviles. Estrategias de los operadores de telefonía en España.

Author

Serrano, Marina Ramos and Marín, Gloria Jiménez

Subjects
*COMMUNICATION & technology, *CELL phones, *ADVERTISING, *COMMUNICATION, *CELL phone systems, *YOUNG adults, *EQUIPMENT & supplies
Abstract

Nowadays, mobile phones are an essential communication tool and even a personal symbol which often defines the personality of the young people of the 21th century. Thus, it is important to analyze the causes and consequences of its success, above all, among teenagers, who are the real driving force behind this technology. The present paper analyzes the main features of mobile phones marketing -product, price, distribution and communication- and also. [ABSTRACT FROM AUTHOR]

Published
2007