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This paper examines the web tools used by two Colombian daily papers (El Tiempo, from Bogotá, and El País, from Cali) in order to interact with their readers. For our research we used a matrix to help us classify the abovementioned tools vis-à-vis the different extent of the interactions, the latter understood as the range of possibilities offered by the media to their users in order to modify, produce, and communicate content with both the original transmitters of information and other users. In the case of the papers herein examined, we found that, in spite of the fact that they do offer tools which in fact do bring about interactivity, the latter revolves around three main aspects: adaptability, browsing, and feedback, whereby the user remains at a first level (that of reading the texts) but is not yet allowed to co-produce the content. [ABSTRACT FROM AUTHOR]

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There has been limited research about the impact of ballot paper design in multiparty elections and effects of information or training over the invalid vote and the vote mistakes. This study was to measure the effect of training and ballot paper design on the probability of invalid vote and vote mechanism compression. There has been applied three quasi-experimental designs with different samples, the first experiment (60 volunteers) to design a post test and control group were the hypothesis was rejected because the training doesn’t reduces the likelihood of invalid ballots. The second experiment (172 volunteers) with a post-test design, a control group and two experimental treatments with different groups where the hypothesis of ballot paper decrease the likelihood of invalid ballots was also rejected. The third experiment (60 participants) with a 2x2 factorial design showed that the priming obtained through the instructional design of the on separate large sheet decreased the percentage of null vote even in cases where voters had no experience with the electoral system. The importance of the pedagogical ballot paper design and other items that are part of the voting system in the light of consumer psychology and behavioral economics are discussed. [ABSTRACT FROM AUTHOR]

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