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Copyright of Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación is the property of Federacion Espanola de Asociaciones de Docentes de Educacion Fisica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Opuntia Brava is the property of Universidad de Ciencias Pedagogicas de Las Tunas, Centro de Documentacion e Informacion Pedagogica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introduction: Physiotherapy in the private sector has a great presence and weight in today's health care. Knowing the satisfaction between private health insurance patients and private patients will help to improve quality standards in Physiotherapy treatment, and thus clinical outcomes. Material and method: survey carried out during 2023 in Google forms distributed among private clinics in Galicia between March and August. More than 300 survey responses were obtained with a correct distribution. Results: patients with private health insurance showed lower satisfaction than private patients. Behavioural and organizational aspects were considered. The factors evaluated show a clear difference between the two groups, being more positively valued by patients treated by private Physiotherapy. Conclusion: treatment time, fewer resources, accessibility, communication and patient management should be valued and taken into account in order to offer a higher quality of care in Physiotherapy. Lower satisfaction is related to lower perceived quality and worse clinical outcomes. [ABSTRACT FROM AUTHOR]

The university documentary heritage stored in the historical archives of higher education institutions (HEIs) is of vital importance for the development of the substantive processes of universities. The documents that comprise it record the training, research and extension activities carried out by these educational institutions from their emergence to the present; therefore, they constitute testimonial sources on their history and academic, scientific and cultural achievements over time. Based on the documentary analysis, the article aims to support the relevance of the communication management of the documentary heritage from the university historical archives, for its proper use and enjoyment, as well as its preservation and recognition. [ABSTRACT FROM AUTHOR]

Copyright of Methaodos: Social Science Journal / Methaodos: Revista de Ciencias Sociales is the property of Departamento de Ciencias de la Comunicacion y Sociologia, Universidad Rey Juan Carlos and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The magnitude that communication has acquired today explains, to a large extent, the development experienced by communication offices. Any organization of any kind needs an organizational structure that optimally manages its relations with its relational universe, both externally and internally. This research aims to find out what the current panorama of communication departments is in Andalucía --territorially, one of the largest autonomous communities of Spain-- and to discover how it has evolved in the first two decades of the 21st century, taking into account the public, private and social sectors. The results show a generalized growth in the number of communication offices in all provinces and in all sectors, especially those of local administrations, as well as communication companies and social organizations, which have tripled in the last century. In addition to significant changes in the digitalization of communication. Now, Andalucian organizations, in addition to having a website, have profiles on the main social networks. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This work explores the role of public relations in managing public controversies within a municipality in Peru during the COVID-19 pandemic (2020-2021). The study employs a mixed-method approach, incorporating both qualitative and quantitative data to analyse the effectiveness and shortcomings of the municipality's public relations efforts during this period. The research is grounded in established models of public relations and public controversy management. It references the four models of public relations (press agency, public information, two-way asymmetrical, and two-way symmetrical) as described by Grunig and Hunt (2000). Additionally, the study draws on the concept of public controversy management (ACP) as defined by Solórzano and others, emphasizing the importance of early identification and strategic response to potential conflicts. The primary objective of the research is to analyse how public controversy was managed as a function of public relations within a municipality in Peru during the COVID-19 pandemic from 2020 to 2021. The study aims to identify the strengths and weaknesses of the municipal management in handling public controversies and the role of public relations in these efforts. The research employs a concurrent nested design approach, integrating qualitative and quantitative methods. The qualitative component includes semi-structured interviews with municipal officials and a focus group with district residents aged 30 to 59. The quantitative component consists of a survey administered to 380 residents who have lived in the district for over five years. Key findings of the research are: - Communication Deficiencies: The study found significant deficiencies in the municipality's communication strategies during the pandemic. The official social media channels exhibited poor bidirectional communication, leading to dissatisfaction among residents. - Lack of Proactive Measures: The municipality failed to establish proactive measures for managing potential conflicts, resulting in reactive responses that often exacerbated issues. - Inadequate Public Relations Management: The research identified a lack of understanding and implementation of effective public relations practices, highlighting the need for a dedicated public relations professional within the municipal team. - Public Perception: The survey results indicated low levels of trust and satisfaction among residents regarding the municipality's management of the pandemic. Over 40% of respondents disagreed with the municipality's efforts to identify, evaluate, and manage public controversies. - Recommendations for Improvement: The study suggests several improvements, including the need for a strategic public relations plan, better training for municipal communication teams, and enhanced engagement with the community through more effective use of digital platforms. Among the implications for the practice, the findings underscore the critical role of public relations in managing public controversies, particularly in times of crisis such as the COVID-19 pandemic. Effective communication strategies, proactive conflict management, and a deep understanding of the community's needs and expectations are essential for maintaining public trust and institutional credibility. In conclusion, the study concludes that the municipality's public relations efforts during the COVID-19 pandemic were insufficient and poorly managed, leading to significant public dissatisfaction. The research highlights the importance of strategic public relations practices in managing public controversies and provides actionable recommendations for improving communication and conflict management within public institutions. [ABSTRACT FROM AUTHOR]

Copyright of Revista de Derecho de la Seguridad Social, Laborum is the property of Ediciones Laborum S.L. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Temas de Comunicacion is the property of Biblioteca Central de la Universidad Catolica Andres Bello (UCAB) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of HiSTOReLo: Revista de Historia Regional y Local is the property of Universidad Nacional de Colombia, Centro Editorial Facultad de Ciencias Humanas y Economicas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This work analyzes the management of external digital organizational communication in the social media of university libraries belonging to the Network of Catholic and Catholic-oriented Universities of the Argentine Republic (BUCOC), and its possible relationship with the professional training of those responsible and collaborators in charge of this task. The study was carried out between July 1, 2020 and January 31, 2022, using a descriptive approach and a non-experimental design of transectional or cross-sectional type. Direct observation techniques were used for the analysis, using criteria guides to analyze websites and social media profiles, and surveys of library managers and their collaborators involved in communication management. The results reveal that most libraries use social media to promote their services, but hardly use them to establish public relations with users. Weaknesses in communication practices were identified, possibly related to the lack of training in the strategic management of digital communication. The work concludes by pointing out possible areas for future research related to the topic addressed in the study. [ABSTRACT FROM AUTHOR]

Copyright of Calidad en la Educación is the property of Consejo Nacional de Educacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The progressive adoption of Information and Communication Technologies (ICT) in the business world has generated a radical transformation in operational and communication management, both internally and externally. ICT are present at all levels of today's society, from the largest multinational corporations to individuals. The objective of this research is to provide an analysis of the trends and prospects of ICT in business management. For this purpose, a scientometric analysis and a systematic review in Scopus and SciELO was conducted during the last 5 years, from 2018 to 2022. The inquiry indicates that the thematic relationships show divergences, in turn, the emerging trends represent a greater variety with respect to the intermediate and consolidated ones. Likewise, it is necessary to opt for the democratization of knowledge regarding technology; in this way, ICT must be an indisputable part of organizations, regardless of the category, size or purpose. The main limitation to the application of ICT is the lack of knowledge about them, or their misleading praxis; therefore, emphasis is placed on the adoption or efficient learning of the tools that will be the protagonist of future progress. [ABSTRACT FROM AUTHOR]

Copyright of REICE. Ibero-American Journal on Quality, Effectiveness & Change in Education / REICE. Revista Iberoamericana Sobre Calidad, Eficacia y Cambio en Educación is the property of Red Iberoamericana de Investigacion sobre Cambio y Eficacia en Educacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Opuntia Brava is the property of Universidad de Ciencias Pedagogicas de Las Tunas, Centro de Documentacion e Informacion Pedagogica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Pacha: Revista de Estudios Contemporáneos del Sur Global is the property of PACHA REVISTA DE ESTUDIOS CONTEMPORANEOS DEL SUR GLOBAL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The inclusion of people with disabilities in organizations is a unique topic today, especially with the growing attention given to discussions on Diversity, Equity and Inclusion (DE&I). Although these issues are currently debated, the issue of diversity of bodies and minds, which concerns people with disabilities, has less visibility. Discussions that consider individuals with disabilities as subjects that make up the characterization of human diversity can be found in areas such as Administration, Education, Entertainment, Law and Psychology. However, the absence of the theme in Communication, specifically in the academic and professional field of Public Relations, is noticeable. This professional is responsible for communication between organizations and their most varied stakeholders, including the internal public, that is, employees. These, in turn, may be people with disabilities living in a context of exclusion. Furthermore, Public Relations is understood as an area that, from a social perspective, considers the diversity of interests in relationships and has both a tactical/operational and reflexive role, necessary in modernity. Therefore, this work aims to understand the role of Public Relations and Communication in the inclusion of people with disabilities in organizations, based on the identification and systematization of the approach to this topic in the scientific literature in the area, produced in the last ten years. A bibliographical research was conducted, with a qualitative approach and exploratory-descriptive character. The research technique used was systematic literature review. Initially, a volume of 876 works was collected. Based on the filters applied and the suitability to the theme, a corpus of 20 works was selected from Google Scholar, Scielo and the Capes Periodicals Portal. The selected works are articles published in scientific journals (n=11) and papers presented at conferences (n=9). A considerable frequency of the same Higher Education Institutions (HEIs) and authors is not identified. In relation to the methodologies used in the studies, most works adopt a qualitative approach and opt for methods and techniques such as bibliographical research with literature review, in-depth interviews and application of questionnaires. It is clear that scientific production on the role of communication for the inclusion of people with disabilities in organizations is not consolidated in the area of Communication, on the contrary, it is widespread in other areas such as Administration, Management, Human Resources, etc. and, when discussed by Communication authors, it is found in conferences/congresses, as incipient works. The results indicate little mention of Communication and/or Public Relations, however, it is possible to establish a relationship with the roles designated as essential for inclusion with essentially communication and relationship management functions and activities. They are: 1) establishing dialogue to deconstruct stigmas and prejudices against people with disabilities; 2) strategic management of internal communication and how communication processes take place; 3) consideration of accessibility and the use of accessibility features in internal communication channels and fluxes, mainly adaptations and availability of alternative formats of audiovisual products; 4) construction of an inclusive corporate culture, based on the construction and circulation of possible new imaginaries about disability in the workplace. [ABSTRACT FROM AUTHOR]

Copyright of Revista Didasc@lia: Didáctica y Educación is the property of Universitaria de Las Tunas, Centro de Estudios de Didactica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The objective of this study is to reflect on the practices and uses of secrecy and confidentiality as a mechanism or instrument of government of the monarchy during the Old Regime, paying special attention to documentary instruments and personal actors that allowed the development of a way of resolution, management and communication of business different and in many occasions parallel to the socalled "ordinary route" of the courts and institutions. [ABSTRACT FROM AUTHOR]

The development of technologies, organizational changes and the COVID-19 pandemic have caused a significant increase in the use of remote work modalities. The objective of this research was to evaluate the working conditions of remote work modalities in Cuba. The telework/remote work questionnaire was applied to a total of 28,026 s and managers. The working conditions were valued positively teleworker and remote worker, and managers, elements related to: the clarity of the objectives to be achieved, the deadlines for completing their tasks and adequate communication with co-workers and managers stand out. The main difficulties with working conditions are associated with limitations in the speed and stability of the Internet connection, and access to the necessary computer means provided by labor organizations. Significant differences are evident in all working conditions with the exception of communication between bosses, and teleworker and remote worker [ABSTRACT FROM AUTHOR]

Communication is a process of social production, exchange and negotiation of symbolic forms between actors, it is the stage where social practices take place. A society could not be thought without communication, that is, communication is constitutive of society. Universities require institutional communication to materialize all their main processes. Institutional communication as a transversal process in the functional processes of any institution, becomes an essential link for this type of organization. The objective of this article is to express the essential ideas that make it possible to define the components, stages, dimensions, relationships and principles that make up the institutional communication management model in the Faculty of Social Sciences and Humanities of the University of Pinar del River "Hermanos Saíz Montes de Oca". [ABSTRACT FROM AUTHOR]

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Human Review is the property of Eagora Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article "A paradigm of the humanistic management model in cultural organizations and institutions (museums and the fashion sector)" analyzes the implementation of Juan Antonio Pérez López's theoretical proposals in cultural organizations and institutions. It focuses on museums and the fashion sector as fields of study applied to current popular culture. The article addresses aspects such as communication, leadership, ethics, professional excellence, and motivations. It also highlights the importance of a solid corporate purpose and decision-making in times of crisis, as well as transcendent leadership and commitment to the mission in cultural organizations. The importance of communication and prosocial management in organizations and museums is emphasized, and a model of prosocial communication based on artificial intelligence and sustainability in the fashion sector is proposed. The article concludes that it is necessary to adopt a humanistic approach in communication and proposes future lines of research in the management of cultural organizations and institutions. [Extracted from the article]

The consolidation of social media as a form of institutional communication makes it necessary to incorporate specialised workers in this area. Thus, the figure of the community manager and his or her professional skills become very important. The research is based on the hypothesis that primary schools need to have a community manager or a designated worker in place, to carry out their core functions, as better and faster communication between centres and families is becoming essential. This study is an analysis of the inclusion of this professional profile in Primary Schools in Extremadura (Spain). A survey was designed and sent to all the schools, and the social media profiles of the schools were analysed. After processing the data obtained, the results show that the incorporation of this professional profile in the centres is not very widespread in the region analysed. However, primary school management teams are understanding the need for proper management and communication on social media in order to offer the best possible service to their stakeholders. [ABSTRACT FROM AUTHOR]

This article collects the evolution of the communication strategies and the techniques adopted in these ten years, in two stages, coinciding with the exercise of the two heads of state and the transition between both reigns from the communication point of view. The House of HM the King has been modifying its communication strategy throughout these ten years, directly influenced by the numerous controversies associated with some members of the Royal Family. Parallel to this crisis communication, the changes that have occurred in the society, due to the coexistence with 2.0 technologies have meant that the Institution has also had to incorporate 2.0 communication techniques. It is important to highlight how the Institution's communication has evolved in these ten years (2011-2021). Barrera and Zugasti (2001, p. 101) explain how a kind of complicity relationship existed between the monarchy and the Spanish press where the values of "harmony, reconciliation, coexistence and consensus" stood out. De Pablos and Ardevol Abreu (2009, p. 237) talk about what they call the end of the "critical silence" where the press begins to speak more directly about the issues that affected the Institution. The strategic communication of the Royal House is more proactive now and tries to show an image of transparency and correct management of the public. Concepts such as "honesty, economic transparency, closeness and modernization" are key in this new stage. The role of public relations in communication management is undeniable since it allows a correct relationship with the public of an organization. Thus, this management must be strategic, as has been pointed out by numerous researchers in the discipline. And in the institutional field it is even more complex due to the social relevance of the institutions. This research has set out to the content analysis of news related to the House of HM the King in the main national reference print and digital newspapers by diffusion and official events and press-release published on the Royal House website during this period. To complete this approximation, we start from the in-depth interview with the Director of Communication of the House of HM the King, Javier Ayuso, Head of the Communication Department of the House of HM the King in this moment (2013). This qualitative analysis was completed with six semistructured in-depth interviews with experts linked to the analysis of the communication of the Royal House. The results of the investigation point to a double strategic change in the management of communication in the House of HM the King: a) From the strategic point of view. The Royal House becomes more proactive in its communication strategy, showing greater transparency in its management towards Spanish citizens. b) From the point of view of communication techniques. Communication tools have been modernized and adapted to their audiences using the official website as the backbone of institutional communication, as well as some digital platforms, but a unidirectional control of the message is still perceived on social networks, which does not allow, to a greater extent, that closeness with the new generations. [ABSTRACT FROM AUTHOR]

The article presents a case study on the perception and evaluation parameters of communication management by general directors of trade fair organizations affiliated with the International Association of Trade Fairs of America AFIDA, which brings together more than fifty organizations in Latin America, Spain and Portugal. A bibliographical review of various theories, models, and studies on the measurement and evaluation of communication was carried out. The emphasis has been placed on publications made in the present century with the aim of identifying and parameterizing how to measure, evaluate and assess communication management. The studies and proposals made in the present century were analyzed, focusing on whether there is a clear methodology to measure communication, and the interest in measurement. The state of strategic communication in the professional field, the characteristics of excellent communication, and the follow-up to the key aspects of the profession have been examined. Trends, roles and best practices of the profession, budgets, and functions of communication measurement and evaluation. In addition, several substantial inputs for communication management and evaluation have been identified as the Barcelona principles which have been reissued and updated twice. The framework for monitoring communication that presents several levels of impact for the measurement and evaluation of communication. The culture of active listening to stakeholders recommended by the Melbourne Mandate. In recent years, new contributions have been made, such as the Integrated Evaluation Framework, the global model of public relations and communication and several strategic communication impact indicators, among others. With this information, the proposal of components for the measurement and evaluation of strategic communication management was constructed as a theoretical contribution, consisting of twenty variables grouped into six components: management function of communication, diagnostic research, approach to objectives, results to be obtained, evaluation methods and results report. Each of them represents a parameter that allows self-assessment and determination of whether the communication management of an organization reaches the strategic level. The proposal Components of the measurement and evaluation of strategic communication management, represents the theoretical basis on which the case study of the present investigation is carried out, which has as objectives to know the perception and the evaluation parameters of the management of the communication from the perspective of the general directors of the fair organizations affiliated to the International Association of Fairs of America, Spain and Portugal AFIDA. The research was conducted through semi-structured interviews with directors of trade fair organizations that are or have been members of AFIDA's board of directors and who attended the 51st Latin American Congress of the Trade Fair and Convention Industry, held in Bogota in April 2022. A survey was also applied to the remaining CEOs attending the congress. The information-gathering instruments included questions regarding to the influence and competence of the communication directors, department budget, alignment of communication objectives, results to be obtained, evaluation methods, and communication results reports. The most relevant results show that the directors' perception of communication management is more operational than strategic, the main function of the communication director is to advise top management, communication objectives have little alignment with organizational objectives and there is a weakness on the part of the Dircoms to manage and include organizational and financial indexes in the reports. [ABSTRACT FROM AUTHOR]

Copyright of Universidad & Empresa is the property of Colegio Mayor de Nuestra Senora del Rosario and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of IC: Revista Científica de Información y Comunicación is the property of Universidad de Sevilla, Departamento de Periodismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Correspondencias & Analisis is the property of Universidad de San Martin de Porres and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Ingenieria, Matematicas y Ciencias de la Informacion is the property of Corporacion Universitaria Republicana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The book "Communication and Organizations in Colombia, new challenges, new scenarios" analyzes the contemporary processes of communication management in organizations in Colombia. The book is based on research conducted at the University of Manizales and consists of 7 chapters that address topics such as strategic communication, sustainability communication in Colombian companies, communication in SMEs, usability of web tools, the profile of the internal communicator in Ibero-America, internal communication in organizations, and the impact of personal branding on social networks. The book offers a perspective on public relations studies on organizational communication. [Extracted from the article]

This research study examines the relationship between organizational climate and work performance among personnel participating in a LAEMCO business laboratory offered by the Faculty of Administrative and Economic Sciences at the Pedagogical and Technological University of Colombia (UPTC) located in Tunja city (Colombia). The methodology has a descriptive-correlational design. Data are gathered through a survey applied to a sample of 75 individuals that include practitioners, employees, and instructors. Data are processed and analyzed statistically on the free software R. The results show that positive attitudes and good interpersonal relationships, along with proper management of communication channels and difficult situations, favor good performance on assigned tasks in a high proportion (80%). It is concluded that organizational climate is strongly and directly related with the participants' job performance in this study. [ABSTRACT FROM AUTHOR]

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The Royal Household is probably the highest institution of the State as a monarchical system. In this sense, it is worth questioning how these organizations have managed communication with their public of interest during a crisis such as the temporary period of pandemic and post-pandemic, where the World Economic Forum states that it is a time of restart where a great social and economic restart is necessary. The main objective of this work is to know the institutional behavior of the British and Spanish Royal Houses through their respective Twitter accounts to determine convergences, synergies, and communicative styles in the digital environment. All this looking for the keys to the strategic management of the relations of both institutions with their citizens. A quantitative methodological design was established, based on content analysis (Kripendorff's alpha coefficient=0.852) on a corpus of 2211 messages issued during 2021 by the official Twitter accounts @RoyalFamily (1025 tweets) and @CasaReal (1186 tweets). The results show a significant difference in the content broadcasted, the regularity of the frequency of tweets per hour of broadcast and the interaction, viralization and engagement rates of each of the accounts analyzed. These results show that Twitter is a powerful communication tool capable of seeking the mutual interest suggested by relationship postulates in periods of transition. [ABSTRACT FROM AUTHOR]

COVID-19 has caused a transformation in the organizational structure of the healthcare system that directly affects the management of its communication. This article aims to know the communication strategy of hospitals in Spain in a context of normality and what have been the main changes and adaptation needs caused by the pandemic. For this purpose, the information is collected and analyzed from a structured questionnaire and two focus group with health communication professionals. The results obtained confirm that pandemic modifies the type of tasks carried out in the three communication areas and transforms both the information requested and the priority in the use of channels for its transmission. Furthermore the work concludes that the health crisis has accelerated the development of the digitization and of Spanish health and communication systems. Finally, the professionals consider that the pandemic has favored the knowledge and recognition of the communication function inside and outside the hospital. [ABSTRACT FROM AUTHOR]

The following research analyzes the importance of properly planning and executing communication practices in organizations, in order to enhance and improve the quality of communication in the comprehensive management of an organization. Alignment in these skills is established as an irreducible asset for the correct assertive performance in carrying out functions. In this sense, for there to be an efficient organizational development projected in the long term, the inclusion of communication skills, interpersonal relationships and technological tools is required; as favorite elements that favor organizational communication. It is a bibliographical research from the rationalist-deductive approach. [ABSTRACT FROM AUTHOR]

The wellbeing in organizations stems from the internal climate that exists there. Employee satisfaction and motivation depends on intraorganizational relationships. Sociability in organizations is crucial for a positive business climate through the interaction and integration of employees. The Home Office and Telecomputing boosted by COVID-19 led to a physical removal of workers. With the analysis of real cases, we found that the use of digital media in the scope of Strategic Management of Internal Communication surprised society in general and the business community, causing a greater affective approach to the company and to the workers. [ABSTRACT FROM AUTHOR]

It analyses problems, solutions and future lines of action in the management of the communication of Andalusian heritage recognised by UNESCO in its heritage lists and of heritage in general. The Delphi Method was used as a research technique with people with three different profiles: leaders or members of organisations linked to heritage, researchers and professionals from the heritage sector. The need to improve coordination and collaboration between those in charge of heritage assets and to implement strategic management and communication plans are the main conclusions. [ABSTRACT FROM AUTHOR]

The communication field features a majority of female professionals; however, their professional situation is uneven. This inequality is against the development of values in society and the necessary legitimacy of companies and organizations. Gender discrepancies in the profession include differences in hiring, salaries, and promotions, as shown by recent quantitative and qualitative studies on the wage gap, the glass ceiling, low wages, and a lack of women in senior management, such as CEO and corporate management positions. This research aims to empirically analyze the gender differences in the communication management profession in Spain. Thus, we present four gender problems identified by previous works, which have never been systematically and globally studied in Spain: the so-called feminization of the profession, wage discrimination, the glass ceiling, and factors external to the organization where professionals work. Data based on two groups of professional surveys are statistically analyzed, observing that these problems also affect the profession in Spain. [ABSTRACT FROM AUTHOR]

Both academic literature and industry reports agree that female talent has made a major entrance into the professional field of communication, becoming a majority in specific disciplines such as public relations. However, in the same way, the dilemma remains that this pre-eminence in quantitative terms is not maintained when it comes to the composition of the top management of organizations dedicated to communication. This situation has been confirmed in journalism (Peña-Fernández et al., 2022), advertising (Alvarado-López y Martín-García, 2020) and public relations (Topić et al., 2020), although the latter has a higher proportion of women in its workforce (Smith, 2006; Tench y Topić, 2017). As Tench (2020) accurately points out, the problem could be found in the lack of power of women professionals within their organizations. This research has set out to analyze the interviews published by the specialized communication media Dircomfidencial from January 2018 to October 2022. The research applied content analysis as a technique because it allows the quantification of the characteristics of a message (Neuendorf, 2017) and has proven its effectiveness in media products (MacNamara, 2018). The variables collected through content analysis were the date of publication of the interview, the gender of the person interviewed (male/female) and the position held. The roles were taxonomized into four categories: CEO, Country or departmental manager, Journalist and Dircom. Moreover, automatic text analysis was applied to the interviews conducted with both male and female communication directors applying the ADELEX Analyser software. The content analysis has confirmed that in the positions of maximum responsibility most interviewees were men leaving only 28.5% of women interviewed. Worse results were obtained in the category of area or regional manager with only 13.3% of women interviewed. These data confirm, and even worsen, those obtained by the GENDERCOM (Moreno et al., 2018) report according to which there is a glass ceiling that translates into a 7 to 3 ratio between men and women in management positions in communication organizations. On the other hand, it was found that there is no time trend that would suggest an increase in the number of interviews with women. However, a relevant finding was that in the communication management position there was parity in the number of interviews between men and women, indirectly confirming data from the Topcomunicación website. In addition, it could be seen that the importance of the companies in which the communication managers performed their functions were at the same level regardless of whether they were men or women. Specifically, the female directors interviewed worked in two IBEX 35 companies, one in the French CAC 40 and one in the NIKKEI 225. In the case of the men, they were communication directors in two IBEX 35 companies and one in the CAC 40. This phenomenon would account not only for the relevant position of women professionals at the top of communication management, but also for their significant visibility. On the other hand, the automatic analysis of texts showed differences between genders with respect to the content of the interviews with communication directors. The concepts with the greatest presence in the interviews with female communication directors were related to social aspects. However, in the case of male communication directors, concepts related to the strategic management of the organizations in which they worked appeared in the majority of cases. This result, despite the limitations of the study, opens a new avenue for research into the added value that female communication directors can offer. [ABSTRACT FROM AUTHOR]

The managerial function of communication and PR requires the use of a scientific method for decision-making that makes it possible to correctly define the starting problem of strategic programming through an effective diagnosis, establish the objective to be achieved and, subsequently, evaluate correctly the success achieved, taking into account that the final strategic objective is to establish relationships of trust with the publics. In this article we seek to identify the contents that form competencies and research capacities in strategic planning within the study plans of the own (unofficial) master's degrees directly linked to the function of communication management, offered in Spain during the 2019-2020, to determine if the graduates have been prepared, as future managers, to investigate properly. Matilla (2018) proposes a series of information and research techniques and methods -basic and applied- that should be worked on in the first stage of the strategic planning process and that will serve as a guide for the contents that should be worked on at the training level. Through content analysis, a total of 38 unofficial master's degrees were identified that met the first search requirements in the 2019-2020 academic year, of which, after carefully reading their subjects, competencies and professional opportunities, it was seen that only 13 were directly linked to the communication management function, both from an integrated department of an organization, as well as from agencies and consultancies. The final sample unit showed that the word "research" literally appeared in 7 subject titles of 6 different master's degrees. Likewise, the descriptions or contents of another 26 subjects included at least one concept linked to the initial stage of research, such as "audit", "diagnosis", "analysis" (psychosocial, of publics, of data, of insight, executive...), "measurement", "monitoring", "metrics", "evaluation", "audience map", "information search", "issues management", "research of futures", "interpretation of results" or "social trends". A third of the Spanish master's degrees directly linked to the function of communication management do not offer any type of training in strategic research, despite its importance at a professional level, and only half of them offer at least one specialized subject in research. There is no master's degree that literally includes all the necessary contents identified by Matilla (2018) to correctly carry out the first stage of research, although there are some universities that show a high interest in training professionals capable of empirical research. Reliable proof of this interest is the Carlos III University of Madrid, which offers more than 50% of its ECTS with some mention of research techniques, methods or typologies. In short, it can be seen that depending on the postgraduate training in question, future communication and PR professionals will be trained -or not- to conduct scientific research, so that a third of postgraduates will not have received specific training in strategic research and will not be able to acquire the research skills necessary to adequately exercise the management function. [ABSTRACT FROM AUTHOR]