1. La gestión de los Social Media en los medios informativos iberoamericanos.
- Author
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SAID HUNG, ELIAS, SERRANO TELLERÍA, ANA, GARCÍA DE TORRES, ELVIRA, YEZERS'KA, LYUDMYLA, and CALDERÍN, MABEL
- Subjects
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SOCIAL media , *LOCAL mass media , *MASS media , *USER-generated content , *MANAGEMENT - Abstract
In this study we analyze how the social networks are being managed in 22 local digital media of 12 regions of Argentina, Colombia, Peru, Portugal, Spain and Venezuela. Through 22 semi-structured interviews made to their manager, which allow us to appreciate how, at present, the Social Media are seen like resources that help to increase the media capacities around communication and informative channels in spite of the little short development that exist, until now, about new professional profiles dedicated to the social networks management and initial state of empowerment of social media within the media. [ABSTRACT FROM AUTHOR]
- Published
- 2013