1. Ceremonias, redes de significado y legitimación: el discurso polisémico del Banco Central de México.
- Author
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Urbiola Solís, Alejandra Elizabeth and Vázquez García, Ángel Wilhelm
- Subjects
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CENTRAL banking industry , *PRICE inflation , *MONETARY policy , *DISCOURSE analysis , *FINANCE - Abstract
The official discourse of public organizations emphasizes what must be done to achieve the high degree of legitimacy in society; one of the mechanisms for the institutionalization of external images are the ceremonies, that contribute to the legitimacy of authority, representing a powerful tool to convey the true. Weaving a particular ideology that allows a highly effective exercise of power, a face that is away from the direct imposition or coercion. This article aims to analyze some of the approaches that are located within the official discourse of a public organization, where the political scene is cyclical, in this study case is presented the official discourse of the central mexican bank formerly known as Banco de Mexico. This paper is discussed from the study case perspective and in this sense intended to approach the understanding of the significance networks that are created around and within the mexican financial system. The Central Bank of México has the primary objective of inflation control, and in this sense tries to justify monetary policy measures carried out on stakeholders inside and outside the country. This article is divided into three parts: the first analyzes the construction of meaning networks through the discourse of the organization, the second outlines the importance of ceremonies in organizations, and outlines its main characteristics and the methodological strategy employed to identify key actors and intentions in the discourse. Finally, third part, exposes the analysis of the Banco de México discourse, is analyzed how the discourse is a power expression medium with different intentions where exists a particular organizational response to achieve its institutional credibility. [ABSTRACT FROM AUTHOR]
- Published
- 2012