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Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important [ABSTRACT FROM AUTHOR]

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important. [ABSTRACT FROM AUTHOR]

Objective. To identify the use and application of technologies currently being implemented by organizational communication professionals. Materials and methods. A study of cases was made in ten companies from the Aburrá Valley, Antioquia, Colombia. They have used information technologies (IT) for their internal communication management. The instruments used were a survey, and a conducted semi structured interview practiced to the professionals in charge of communications. To analyze the information, the results from both instruments used results were co-related. Results. The use currently being given by the communication professionals studied to digital tools is to produce media for informative flow. Not only IT are applied on bulletins, intranet and e-mails among others, but also on corporative texts: Letters, memos, etc. The professionals studied consider that using digital media is pertinent and affirm that they had a great impact on the organization. The group studied acknowledges that digital media offer benefits for communication. None of the companies had an impact evaluation or a satisfaction study of digital media. Conclusions. Digital media can not be considered as such if they are applied simply for communication flows in a unidirectional way. Despite the fact that companies have employees with no access to those digital media, no solutions have been implemented in order to include them. The media are implemented without providing responses to specific requirements of the organization and their impact has not been evaluated yet. [ABSTRACT FROM AUTHOR]