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Your search keyword '"DIGITAL communications"' showing total 2 results
2 results on '"DIGITAL communications"'

1. IMPORTANCIA DE LA COMUNICACIÓN DIGITAL Y EL CONSUMIDOR PERUANO La comunicación entre empresa y consumidor.

Author

REYES, FLOR LAVANDA, REYES MEJÍA, MARIO GUSTAVO, REYES, ROSA RUIZ, SAMANAMUD, LUIS CASTILLO, and REYES RUIZ, JULIA LUZMILA

Subjects
*CONSUMER behavior, *DIGITAL communications, *HIGH technology industries, *DIGITAL media, *DIGITAL technology
Abstract

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important [ABSTRACT FROM AUTHOR]

Published
2022
Full Text
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2. IMPORTANCIA DE LA COMUNICACIÓN DIGITAL Y EL CONSUMIDOR PERUANO: La comunicación entre empresa y consumidor.

Author

LAVANDA REYES, FLOR, REYES MEJÍA, MARIO GUSTAVO, RUIZ REYES, ROSA, CASTILLO SAMANAMUD, LUIS, and REYES RUIZ, JULIA LUZMILA

Subjects
*DIGITAL communications, *DIGITAL media, *DIGITAL technology, *HIGH technology industries, *CONSUMER goods, *CONSUMERS, *CONSUMER behavior
Abstract

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important. [ABSTRACT FROM AUTHOR]

Published
2022
Full Text
View/download PDF

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