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1. ESTRATEGIAS DE COMUNICACIÓN DE CRISIS EN REDES SOCIALES: El caso del incremento del precio de los carburantes.

Author

GODOY MARTÍN, FRANCISCO JAVIER

Subjects
*CRISIS management, *PRICES, *BUSINESS communication, *STRATEGIC communication, *CONTENT analysis
Abstract

The economic situation in Spain during the first half of the year 2022 was characterised by a rise in prices which had a major effect on fuel prices. Within the framework of crisis communication management, this article discusses the strategies followed by the main companies in the fuel sector on Twitter by using the content analysis method. The results show that silence was the main position adopted by these organizations. This reflects the absence of proactive crisis management. [ABSTRACT FROM AUTHOR]

Published
2022
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