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This study investigates the posting strategies of CEOs of Latin American companies on LinkedIn and their impact on engagement. It examines activity levels and types of presence, and engagement rates. Based on a quantitative analysis, the results reveal that executives in this region have a significantly lower frequency of posting on LinkedIn compared to the averages recommended by experts. Regarding the type of presence, CEOs are “content creators” and mainly post their own content. The engagement analysis shows discrepancies between own and hybrid posts. Due to the originality of own content, it receives better engagement rates than hybrid posts. The findings reveal that most Latin American CEOs adopt a “passive funnel” posting strategy on LinkedIn, which is characterized by low activity and own content. It is striking that CEOs with a more passive approach tend to have higher engagement rates compared to those with a more active approach. From these findings it is clear that, although authentic content generates interaction, CEOs should take advantage of the potential of shared publications, which are characterized by fostering dialogue based on content with diverse perspectives, a particular feature of the actors and institutions of the business environment. This research assesses the potential of CEOs as institutional communicators and provides methodological guidelines for academics and professionals in charge of the publication strategies of organizations and managers in the region. [ABSTRACT FROM AUTHOR]

The management of digital external communication within the Catholic and Catholic-oriented University Libraries Network (BUCOC) is examined in terms of policies and plans. The professional training of individuals responsible for management, as well as collaborators involved in this task, is also explored. The results stem from a descriptive study of a non-experimental design, specifically of a transectional type, conducted from July 2020 through January 2022. In conclusion, there is limited evidence of the development of management documents for organizational communication. The training of collaborators appears to be more focused on social media management and digital marketing. [ABSTRACT FROM AUTHOR]

Introduction: This study analyzes the use that the main NGO in Chile and Spain make of their profiles on Facebook and Instagram. Specifically, we study how they manage their public presence on these social networks, what issues they focus their activity on, how they are connecting with their audiences and the engagement they achieve. Methodology: the content analysis of the publications made by 50 NGO during a month has been used, taking into account quantitative and qualitative variables; the sample has been made up of 25 organizations from each country, selected by means of a non-probability sampling according to predefined criteria. Results: a total of 2,103 publications have been analyzed, which show that Facebook is the most used network, especially in Spain, and also the network with the largest number of followers; the use that NGO give to their profiles is basically informative, but there are differences between Spain and Chile and also by sector of activity of the organizations; the most used format for posting is text and notably the use of hashtags; the most common topics deal with the activities and projects of the NGO with a formal tone. Discussion: taking into account the social nature and the need to generate dialogue and connection with society, NGO should make more effort in their social media profiles given the scope and potential for generating engagement with their audiences. Conclusions: the communication strategies of the NGO in social networks do not take advantage of the power that these channels have to dialogue and establish relationships of trust with their audiences. [ABSTRACT FROM AUTHOR]

Introduction: Public media are essential to offer a service of general interest to the population to have equitable access to information, culture, democratic participation and equal opportunities. However, they continue to transmit biases and gender stereotypes that can have a great social scope, also in its digital editions, where a large part of the imbalances presents in traditional media have been transferred and adapted. Methodology: This paper analyzes the representation of gender on the Twitter profile of the regional channel Canal Sur Noticias. For this, a content analysis of a total of N=754 tweets published in September and October 2022 is carried out to find out if there is an underrepresentation of women in news coverage and if gender biases and stereotypes are perceived in the sections, spheres of action, authorship, external sources and in the audiovisual content. Results: The findings reveal that women are clearly underrepresented in this social network, not only as protagonist, also as authors and external sources, and a relegation to the background, in sections and areas of lesser weight, in addition biases persist and stereotypes such as gender markings, traditional roles, or sexist language in text and images. Discussion and Conclusions: This paper show an imbalance in the representation of gender in the Twitter of the public channel, which adapts the same biases present in its traditional format, hindering the social advancement of women in the digital space. [ABSTRACT FROM AUTHOR]

Current communication dynamics have led cyber users to look for environments that promote peaceful cyber coexistence and citizen security, which are also promoted by the National Police of Colombia. The objective of this study was to identify the challenges faced by this national police regarding the application of cyber coexistence strategies based on the principles of Law 1801 of 2016, which seek to prevent and reduce digital incivility and strengthen communication dynamics between cyberspace users. Another goal here was to ensure that all the members of this institution learned about and applied cyber coexistence strategies. To this end, this study used a descriptive method with a qualitative approach based on semi-structured interviews with expert personnel. The list of participants for the interviews was established using non-probability convenience sampling as a reference. The results show that the biggest problem in this area is the impact of disinformation campaigns that are spread on social media, which promote hate, outrage, and social chaos--causing ideological polarization that crosses the limits of tolerant and respectful interaction. In conclusion, the mission of this national police should be oriented toward promoting cyber coexistence, taking into account the principles of Law 1801 of 2016, in order to favor peaceful coexistence and citizen security. [ABSTRACT FROM AUTHOR]

Social media are critical tools for providing valuable information in crisis situations. Since the COVID-19 Social media are critical tools for providing valuable information during crisis situations. Health crises, in particular, are exceptional circumstances that intensify social uncertainty on a large scale and trigger negative emotions. Previous health crises, such as SARS (2002), H1N1 (2009), Avian Influenza H7N9 (2013), the Ebola virus (2014), and Zika (2016), have demonstrated that social networks are key in public health strategies to accurately disseminate information. For this reason, the WHO has emphasized the importance of digital communication in persuading the population to adopt measures to prevent the escalation of health crises and control epidemic outbreaks. Since the COVID-19 pandemic, universities have utilized their official accounts on various social platforms to keep their strategic audiences informed. In this context, university social networks are configured as essential tools to foster interaction with their priority audiences. Interactive communication acts as a catalyst that enhances the interest of audiences (Gori et al., 2020) in consuming the content published by these institutions and in maintaining stronger connections with them. The dynamic nature of social media allows universities to promptly address public concerns, disseminate accurate information, and counteract misinformation, thereby playing a crucial role in public health communication strategies. The main objective of this study is to examine the level of activity and engagement generated by the content published by universities on their official Facebook and Twitter accounts concerning coronavirus-related topics since the COVID-19 outbreak. To achieve this, a content analysis was conducted on the institutional profiles of n=70 international reference universities (in Europe, USA, and Latin America) during the year 2021 to measure the level of interaction generated by these messages and compare them with non-COVID-19 related posts. This analysis seeks to identify patterns and differences in user engagement, providing insights into the effectiveness of university communication strategies during health crises. The primary results indicate no significant differences between COVID-19 related publications and non-COVID-19 related ones in terms of activity and engagement levels. Specifically, it was found that COVID-19 related content published by universities on their Facebook and Twitter accounts did not generate high levels of activity in any of the three geographical areas analyzed (United States, Europe, and Latin America). This finding suggests that merely addressing pandemic-related topics is insufficient to maintain high levels of audience engagement and that additional factors may influence the effectiveness of these communications. Therefore, it is suggested to reinforce visual content on Twitter and Facebook to enhance the activity levels of the content published by universities. Long paragraphs can disperse users' attention, especially considering that a significant group of users belong to younger generations accustomed to consuming emoticons, GIFs, short videos, and photographs on platforms like TikTok and Instagram. Visual content, such as infographics, videos, and engaging images, can attract more attention and foster higher engagement among users, making the communication more effective. Additionally, it is recommended that communication professionals in university institutions receive training and specialization in developing effective communication strategies for social networks during crisis situations. To this end, these professionals should learn to integrate actions, measures, and protocols as outlined in the Situational Crisis Communication Theory (SCCT) framework. This framework provides guidelines for effective communication during crises, emphasizing the need for timely, accurate, and transparent information to maintain public trust and mitigate the impact of the crisis. By implementing these strategies, universities can improve their social media engagement and ensure that their messages reach and resonate with their target audiences, ultimately contributing to better public health outcomes during crises. [ABSTRACT FROM AUTHOR]

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This work analyzes the management of external digital organizational communication in the social media of university libraries belonging to the Network of Catholic and Catholic-oriented Universities of the Argentine Republic (BUCOC), and its possible relationship with the professional training of those responsible and collaborators in charge of this task. The study was carried out between July 1, 2020 and January 31, 2022, using a descriptive approach and a non-experimental design of transectional or cross-sectional type. Direct observation techniques were used for the analysis, using criteria guides to analyze websites and social media profiles, and surveys of library managers and their collaborators involved in communication management. The results reveal that most libraries use social media to promote their services, but hardly use them to establish public relations with users. Weaknesses in communication practices were identified, possibly related to the lack of training in the strategic management of digital communication. The work concludes by pointing out possible areas for future research related to the topic addressed in the study. [ABSTRACT FROM AUTHOR]

Political campaigns on social media constitute a fundamental component of contemporary democracy. However, there is limited evidence regarding the evolution of the usability of these platforms in Latin American contexts. This article presents the results of a longitudinal investigation comparing the use of social media, specifically Twitter, by candidates in the 2019 sectional elections and the 2021 national elections in Ecuador. The methodology combines content analysis and discourse analysis of available resources (hashtags, photos, and videos) and the main themes. The objective is to comprehend the effects of communication dynamics on Twitter during electoral campaigns in Ecuador, focusing on the structure of relationships generated by messages and their relationship with social events. The results demonstrate a high usability of the resources offered by the platform for discourse projection. Thematic elements refer to campaign activities, partisan content, campaign-related slogans, or self-promotional phrases. In conclusion, the identified patterns during the elections and the evolution of these findings contribute to understanding the role of social media in campaigns, especially in developing countries. [ABSTRACT FROM AUTHOR]

Copyright of Tropelías: Revista de Teoría de la Literatura y Literatura Comparada is the property of Prensas Universitarias de Zaragoza and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The visual and interactive content that TikTok allows makes it a perfect ally for fashion brands. This study aims to analyse how Zara uses TikTok as a digital communication tool through three objectives: the evaluation of trends, the influence of Zara's communication strategy on TikTok and the identification of the degree of engagement that the user has with the brand. The results show that Zara makes a great communicative effort, creates strategic content and the degree of engagement generated between the brand and its public is solid. [ABSTRACT FROM AUTHOR]

Social networks have become essential means of communication and have modified the concept of political communication. Social media have nowadays an increasingly important impact on election campaigns worldwide, and, therefore, the latest election processes within the Latin-American context are ideal environments for this analysis, due to both the volatility and the richness of the political-electoral competition, and their capacity to influence the exchange of political information through the different emotions of the audiences. This paper presents a systematized study of the communication that took place in social media during the first round of the 2022 Costa Rican electoral process (February 6th). The information has been collected from the data available at the Digital Media Communication Observatory of the Universidad Latina de Costa Rica, using the social listening tools Minerva Data, Kantar IBOPE Media's Adspend and Mention, with the objective of revealing the digital conversation trends in this campaign, an unprecedented electoral process with 25 presidential candidates. The reports from the Digital Communication Observatory show the evolution of the electorate's behavior in terms of interaction, sentiment, topics and voting intention, during the first round of the 2022 electoral process, as well as the general dynamics perceived in the social media and public web environments. [ABSTRACT FROM AUTHOR]

The current digital age has social networks (SS.NN) as its main means of communication. On the other hand, scientific journals (SJ) are a fundamental part of the new knowledge society, the above suggests a link between SJ and SS.NN as content broadcast media. However, the task is not easy, for this to be carried out properly, the SJs must efficiently apply and manage the content they share on the SS.NN, in the case of this study, the social network Facebook. The objective was to describe the characteristics of the content shared by the SJs in the health field indexed in Scielo Spain on the Facebook social network. For this, an empirical investigation was carried out, of a correlational, descriptive and cross-sectional type to the profiles of the SJs in the SS.NN. There is little participation of the SJ in the SS.NN, it can be added that the shared content is devoid of innovation and interaction, characteristics offered by web 2.0, additionally, a statistically significant relationship was found with Rho of 0.706, which suggests a high average relationship. Between the number of years on Facebook by SJs and their number of followers on the social network Facebook. [ABSTRACT FROM AUTHOR]

Copyright of Index.Comunicación is the property of Index.comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuestiones Políticas is the property of Revista Cuestiones Politicas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Mexicana de Ciencias Politicas y Sociales is the property of Revista Mexicana de Ciencias Politicas y Sociales and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Nowadays, institutions are not isolated entities, but are systems in constant interrelation with society. Like people, organizations have a way of working that they transmit through all their communicative acts, as well as a public image that in the information society is conveyed through their websites. The analysis of these from the technical and structural point of view and the adoption of new communication tools, social networks, describes the approach that institutions have to the uses of digital communication in today’s society [ABSTRACT FROM AUTHOR]

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important [ABSTRACT FROM AUTHOR]

The research describes the storytelling created by the European creative community in response to the invasion of Ukraine. Methodologically, it includes a content analysis of the #CreativesForUkraine project creations and two questionnaires addressed to authors and recipients. The results show high harmony of sense and interpretation between the two poles of the communicative process. Among the conclusions, the storytelling that sympathizes with Ukraine prevails, reserving the role of dystopian villain to Vladimir Putin. Digital communication and transmediality are the critical factors for spreading the message and calling to action. [ABSTRACT FROM AUTHOR]

Copyright of Mediterranean Journal of Communication / Revista Mediterránea de Comunicación is the property of Revista Mediterranea de Comunicacion / Mediterranean Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Anagramas is the property of Editorial Universidad de Medellin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Investigaciones Turisticas is the property of Investigaciones Turisticas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Within journalism, social media has become a vehicle of communication that keeps the audience up to date regarding the content they publish. To manage this relationship, the figure of the community manager, a professional directly linked to studies of Information Sciences, is indispensable, especially in Journalism and Advertising. A qualitative methodology is used on the basis of Grounded Theory in 13 telephone interviews with Spanish media community managers. The data were later treated and coded with the analysis tool Atlas.ti version 8.4.3. Journalistic community managers have quite varied functions and are in constant evolution. The perception that the quality of content published on social media has more weight than results (in the form of clicks and interactions) prevails in an environment where information is consumed at high speed, and where competence is more difficult to discern. Journalism does not have to turn to social media only as simple intermediaries for official websites; it must build up a community of users interested in the media and the current topics being disseminated. Despite communicative noise, digital platforms are perceived as positive and as an effective tool for the medium, keeping the audience informed through the community manager's daily management as the voice of the medium. [ABSTRACT FROM AUTHOR]

The 2021 general elections in Peru took place in an unusual context generated by many factors. In addition to taking place within the bicentennial year of the country's independence and having eighteen presidential candidates, the electoral process was marked by a deep political crisis and the COVID-19 pandemic. In this context, the present research aims to understand how the political communication of the candidates and their political parties was managed on social media during the first round of these presidential elections. To find this, a metric analysis is applied oriented to the presence and activity of candidates and political parties in social media. The findings reveal a high level of presence of candidates and political parties, a clear phenomenon of personalization in political communication and the concentration of posts, especially in Facebook and Twitter. [ABSTRACT FROM AUTHOR]

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important. [ABSTRACT FROM AUTHOR]

Training teachers means confronting them with challenges that enable them to develop social and technological skills for their future career. This article seeks to understand which social problems teachers draw attention to on Twitter and the educational arguments they put forward to address them in class. The digital sources used were also examined. The sample comprised 574 students of the bachelor's degree in primary education at the University of Seville, and our research was conducted in three phases with two types of coding, open and axial, based on grounded theory. The analysis yielded 19 social problems, 4 levels of complexity of educational arguments, and 12 most frequent sources of information. The findings show a need to develop skills to improve the critical filtering of information obtained from digital media and the communication of social problems that can potentially be used in education. Our conclusions highlight the viability of these activities in promoting social media as tools to further knowledge for teaching. [ABSTRACT FROM AUTHOR]

Copyright of Estudios Sociológicos is the property of El Colegio de Mexico AC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article from Prisma Social Magazine No. 39 is titled "COMMUNICATION, JOURNALISM, AND POLITICS" and addresses the relationship between politics and journalistic communication in the era of digital platforms. It highlights the suspension of Donald Trump's Twitter account and the almost exclusive use of this social media platform during the assault on the United States Capitol in January 2021 as examples of how political communication is being redefined. The article also mentions the increasing intervention of digital platforms in public opinion and their influence on electoral campaigns. Nine research articles have been selected to analyze the relationship between politicians and journalists in this new context. Additionally, research papers in the areas of Social Work, Social Services, Education, Pedagogy, and Didactics are included. [Extracted from the article]

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)