Various alternative forms of communication have emerged, such as community radio, radio podcasts, publications in networks, and press releases. These tools have served communities of eastern and southwestern Antioquia and the organizations COA and MOVETE, to sustain their causes over time, make the communicative task massive, and extend an invitation to more people to take action in favor of the defense of the territory. This has the advantage that popular communication strategies allow many stakeholders to become not only consumers and receivers of the information that other people produce, but also creators and transmitters of their own information, which emerges from the dynamics of their daily lives, by helping to reduce the communication gap between mass media and the excluded communities. [ABSTRACT FROM AUTHOR]