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Political campaigns on social media constitute a fundamental component of contemporary democracy. However, there is limited evidence regarding the evolution of the usability of these platforms in Latin American contexts. This article presents the results of a longitudinal investigation comparing the use of social media, specifically Twitter, by candidates in the 2019 sectional elections and the 2021 national elections in Ecuador. The methodology combines content analysis and discourse analysis of available resources (hashtags, photos, and videos) and the main themes. The objective is to comprehend the effects of communication dynamics on Twitter during electoral campaigns in Ecuador, focusing on the structure of relationships generated by messages and their relationship with social events. The results demonstrate a high usability of the resources offered by the platform for discourse projection. Thematic elements refer to campaign activities, partisan content, campaign-related slogans, or self-promotional phrases. In conclusion, the identified patterns during the elections and the evolution of these findings contribute to understanding the role of social media in campaigns, especially in developing countries. [ABSTRACT FROM AUTHOR]

Social networks have become essential means of communication and have modified the concept of political communication. Social media have nowadays an increasingly important impact on election campaigns worldwide, and, therefore, the latest election processes within the Latin-American context are ideal environments for this analysis, due to both the volatility and the richness of the political-electoral competition, and their capacity to influence the exchange of political information through the different emotions of the audiences. This paper presents a systematized study of the communication that took place in social media during the first round of the 2022 Costa Rican electoral process (February 6th). The information has been collected from the data available at the Digital Media Communication Observatory of the Universidad Latina de Costa Rica, using the social listening tools Minerva Data, Kantar IBOPE Media's Adspend and Mention, with the objective of revealing the digital conversation trends in this campaign, an unprecedented electoral process with 25 presidential candidates. The reports from the Digital Communication Observatory show the evolution of the electorate's behavior in terms of interaction, sentiment, topics and voting intention, during the first round of the 2022 electoral process, as well as the general dynamics perceived in the social media and public web environments. [ABSTRACT FROM AUTHOR]

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important [ABSTRACT FROM AUTHOR]

Within journalism, social media has become a vehicle of communication that keeps the audience up to date regarding the content they publish. To manage this relationship, the figure of the community manager, a professional directly linked to studies of Information Sciences, is indispensable, especially in Journalism and Advertising. A qualitative methodology is used on the basis of Grounded Theory in 13 telephone interviews with Spanish media community managers. The data were later treated and coded with the analysis tool Atlas.ti version 8.4.3. Journalistic community managers have quite varied functions and are in constant evolution. The perception that the quality of content published on social media has more weight than results (in the form of clicks and interactions) prevails in an environment where information is consumed at high speed, and where competence is more difficult to discern. Journalism does not have to turn to social media only as simple intermediaries for official websites; it must build up a community of users interested in the media and the current topics being disseminated. Despite communicative noise, digital platforms are perceived as positive and as an effective tool for the medium, keeping the audience informed through the community manager's daily management as the voice of the medium. [ABSTRACT FROM AUTHOR]

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important. [ABSTRACT FROM AUTHOR]

Training teachers means confronting them with challenges that enable them to develop social and technological skills for their future career. This article seeks to understand which social problems teachers draw attention to on Twitter and the educational arguments they put forward to address them in class. The digital sources used were also examined. The sample comprised 574 students of the bachelor's degree in primary education at the University of Seville, and our research was conducted in three phases with two types of coding, open and axial, based on grounded theory. The analysis yielded 19 social problems, 4 levels of complexity of educational arguments, and 12 most frequent sources of information. The findings show a need to develop skills to improve the critical filtering of information obtained from digital media and the communication of social problems that can potentially be used in education. Our conclusions highlight the viability of these activities in promoting social media as tools to further knowledge for teaching. [ABSTRACT FROM AUTHOR]