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Startup have become a very important factor in the global innovation process. Startup have ceased to be an aimless company with high uncertainty. The concept has taken a turn and today these types of firms are young companies founded to develop a unique product or service, bring it to market and make it irresistible and irreplaceable for customers and that are based on innovation, addressing the shortcomings of existing products or creating entirely new categories of goods and services, thereby disrupting ways of thinking and doing business rooted in entire sectors. That is why this paper presents an analysis of the global participation of startup and how in Mexico the Fintech sector has become the favorite of this type of companies. According to IDB (2020), startups are facing the new normal by implementing online activities, such as courses, webinars and support channels (66%). Much less frequent, however, are other actions of greater proximity to entrepreneurs, such as online accompaniment (18%), mentoring (5%) or the management of public support to alleviate the companies (3%). [ABSTRACT FROM AUTHOR]