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Within journalism, social media has become a vehicle of communication that keeps the audience up to date regarding the content they publish. To manage this relationship, the figure of the community manager, a professional directly linked to studies of Information Sciences, is indispensable, especially in Journalism and Advertising. A qualitative methodology is used on the basis of Grounded Theory in 13 telephone interviews with Spanish media community managers. The data were later treated and coded with the analysis tool Atlas.ti version 8.4.3. Journalistic community managers have quite varied functions and are in constant evolution. The perception that the quality of content published on social media has more weight than results (in the form of clicks and interactions) prevails in an environment where information is consumed at high speed, and where competence is more difficult to discern. Journalism does not have to turn to social media only as simple intermediaries for official websites; it must build up a community of users interested in the media and the current topics being disseminated. Despite communicative noise, digital platforms are perceived as positive and as an effective tool for the medium, keeping the audience informed through the community manager's daily management as the voice of the medium. [ABSTRACT FROM AUTHOR]

This article shows in a concise way the proposal of a model for reception studies of community radios. This is result of a collaborative research process with five community radio stations in Bogotá, Cundinamarca, Boyacá and Santander. Under the assumption that it is an open model and that it does not claim universality, the authors leaves some guiding theoretical and methodological assumptions and presents a route so that other community radio experiences can adapt it to their own history and contexts of conformation. [ABSTRACT FROM AUTHOR]

This article proposes a comparative reading on the changes in media systems that were conducted in seven countries in South America in the last decade which makes possible a creation or re-emergency of state or public media. In seeking to identify traits of a Latin American model of public media, we were particularly interested in analysing public access policies that every national system proposes as a way for greater plurality of voices and increased participation modes. We work considering three variables: funding, content and control of the media by citizens. Results show a scrappy process and that despite progress in some areas, there is a strong state dependence of public media and public access are not fully exercised. [ABSTRACT FROM AUTHOR]

The current economic and institutional crisis of journalism in Spain has contributed to the revitalization of media and communicational experiences of social movements and non-profit organizations. This revival of citizen participation reaches prominence from the 15M movement in May 2011, which has contributed to the strengthening of networks among the Third Communication of Media, as well as to the first large-scale coordinated broadcasts by community radios in Spain. This article aims at describing the physiognomy of an emerging sector at the margins of public and private-commercial media. Methodology combines observation and documentary research along with structured in-depth interviews to coordinators and citizen reporters of these media coverages. [ABSTRACT FROM AUTHOR]