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This research evaluates the association between the monthly income of micro and small enterprises and the variables: age of the owner, age of the company, size of the company, use of the Internet, use of Facebook, use of digital marketing and increase in sales with social networks. The variables are grouped by the K-means method and an unsupervised analysis is performed on a group of 105 micro, small and medium-sized enterprises in Mexico City. The results show that the increase in the income of micro, small and medium-sized enterprises is associated with the age of the entrepreneur, the age of the company, the size of the company and digital technologies. The cluster of MSMEs with higher revenues exhibits higher sales revenues, where socioeconomic characteristics and the use of technological tools showed a direct association with revenues. It is concluded that, in terms of key aspects for business success, the association between social characteristics of the company and the use of technologies is crucial to achieve higher revenues. [ABSTRACT FROM AUTHOR]

This study aims to identify the business owners’ sociodemographic characteristics that influence the achievement of business success in Peru. Using data from the 2018 National Household Survey on Living Conditions and Poverty, econometric estimates were made with the Ordinary Least Squares method. Considering the success of a business as the magnitude of the profit obtained, the econometric results indicate that its achievement is conditioned by gender, age, years of education achieved, state of health, marital status, number of children, belonging to a social network, ethnic self-perception, business persistence and intensity of internet use. Likewise, the achievement of business success is also influenced by factors considered as control variables in this study, such as the size of the company, the use of accounting systems and the regional and zonal location. [ABSTRACT FROM AUTHOR]

Increasing the productivity of an economy requires improvements in the productivity of its companies, and therefore greater business success. It should be noted that a company on the road to success is more productive. The objective of this paper is to analyse how internal and external factors influence the labour productivity of companies. This paper provides evidence that recognises the importance of the quality of business management, on the one hand, and the factors related to the functioning of markets and institutions, on the other, in determining the productivity of companies. The results show that business management practices and the quality of the business environment jointly determine the productivity of companies. However, there are differences according to the size of the companies, so that smaller companies have lower business productivity that can be increased if they improve their management practices and their physical capital endowment per worker. In addition, if institutions invest in improving the environment in which businesses operate, they are more likely to achieve greater business success. [ABSTRACT FROM AUTHOR]

El artículo discurre sobre la gestión en el entorno empresarial. El autor comenta sobre el estado de la gestión de las pequeñas y medianas empresas (PYMEs) y las compara con organizaciones más grandes. También se considera la importancia del tamaño de la empresa en su gestión exitosa.