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1. El Femvertising como estrategia de Comunicación y su impacto en mujeres entre 25 y 35 años en la ciudad de Quito - Ecuador.

Author

López Paredes, Marco and Fernanda García, María

Subjects
ADVERTISING, COMMUNICATION strategies, CONSUMER attitudes, FOCUS groups, STEREOTYPES, SEXISM, SELF-esteem
Abstract

Copyright of ComHumanitas: Revista Científica de Comunicación is the property of ComHumanitas: Revista Cientifica de Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2019
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2. La retórica en la imagen publicitaria en el Ecuador entre 1930 y 1940.

Author

López Paredes, Marco Vinicio

Subjects
ADVERTISING, RHETORIC, ANTIQUITIES
Abstract

Copyright of Kepes is the property of Universidad de Caldas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2015
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