1. LAS FINANZAS DEL COMPORTAMIENTO Y SU IMPACTO EN LAS DECISIONES DE INVERSIÓN.
- Author
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Rodas Serrano, Virgilio Wilfredo and Choy Zevallos, Elsa Esther
- Subjects
- *
BEHAVIORAL economics , *CAPITAL investments , *DECISION making , *EMOTIONS , *INVESTMENT analysis , *STOCK exchanges , *INVESTMENT advisors - Abstract
We generally consider that making the right investment decisions, is to worry about having adequate and complete information, that meets some evaluation elements and defines the analysis criteria, the cash flow associated with the investments, the risk of the investments and the rate of return required, however we forget the mood and / or emotional of the person responsible for the decisions. The objective of this article was to understand how people made investment decisions based on emotions, we are turning to articles by experts in the field. Interviews were conducted with 22 Stock Brokers in Peru to consult them, as investors make investment decisions. The theory that guided was the Financial Psychology or Behavioral Finance. The results found are that there are indeed financial decisions that investors make on the basis of Behavioral Psychology, such as economy expectations, business expectations, risk aversion to lose among other considerations. [ABSTRACT FROM AUTHOR]
- Published
- 2020