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As we know, the increase in investments has a macroeconomic repercussion on the economies' growth, due to the multiplying effect on the increase in consumption and employment. Capital investment policies are difficult decisions that must continually be made. This requires havingknowledge of the macroeconomic framework of a country and the stability expected from it. It is also true that decision makers must know the development of markets, the different production alternatives and the sources of financial resources. [ABSTRACT FROM AUTHOR]

This work aims is real options empirically study as a technique for technology-based coffee investment projects financial valuation, in addition to comparing the traditional valuation projects techniques versus the real options technique. In order to get the goal of this work the real options technique was applied to four technology-based investment projects from the coffee sector, it is most be mentioning that the four investment projects have cash flows corresponding to ten years each one. The real options technique was use, specifically applying the model developed by the authors Black & Scholes. The analysis carried out in this investigation is limited to coffee investment projects, which were obtained from the Ministry of Agriculture and Rural Development in Mexico (SADER). Present investi gation originality is that in Mexico real option methodology does not tend to be used as a rule, but for reasons of ease, traditional techniques are used, consisting of net present value, internal rate of return and recovery period. With the application of the real options methodology, a higher value was obtain than that obtained by applying the traditional technique, so it can be said that the real options favor reducing risk and uncertainty in projects for a better evaluation of these. Therefore, the use of real options is highly recommended, since real options technique gives greater certainty of the results of the traditional technique. [ABSTRACT FROM AUTHOR]

We generally consider that making the right investment decisions, is to worry about having adequate and complete information, that meets some evaluation elements and defines the analysis criteria, the cash flow associated with the investments, the risk of the investments and the rate of return required, however we forget the mood and / or emotional of the person responsible for the decisions. The objective of this article was to understand how people made investment decisions based on emotions, we are turning to articles by experts in the field. Interviews were conducted with 22 Stock Brokers in Peru to consult them, as investors make investment decisions. The theory that guided was the Financial Psychology or Behavioral Finance. The results found are that there are indeed financial decisions that investors make on the basis of Behavioral Psychology, such as economy expectations, business expectations, risk aversion to lose among other considerations. [ABSTRACT FROM AUTHOR]

El artículo discurre sobre la implementación de un análisis coste-beneficio antes de decidir de invertir dinero en una empresa. El autor comenta sobre los problemas actuales asociados con la sobreinversión y describe la rareza del retorno de la inversión. También se considera la importancia de comprender los múltiples variables en el proceso de invertir.