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Introduction: Innovation in undertaking responsible and sustainable business models is currently at the top of the list of the European Union's priorities, in line with the Sustainable Development Goals set by the United Nations in its international Agenda expected to be reached by 2030. The creation and development of activities, projects, and companies aware of their impact on the planet in the short, medium, and long term, generate much more value when this leadership comes from a female entrepreneurial vocation, by enriching and optimising the value of diversity in the management of resources, traditionally directed by the male ecosystem. Methodology: a methodological triangulation is applied through in-depth interviews with international key informants, analysis of digital contents in the regions of Andalusia (Spain) and Aveiro (Portugal) and the review of previous scientific literature. Results: The new Spanish-Portuguese startups are still mostly led by men, while the share of female entrepreneurial leadership represents the 26.5% of the total sample. Discussion: although there is a wide range of improvement in presence and communication, women are increasing their entrepreneurial and innovative activity. In any case, co-responsibility with the community and care for the environmental legacy are still latent values for professional differentiation. Conclusions: the research highlights current international objective data on entrepreneurial corporate digital communication, providing a complete picture of the reality of women who are committing to business models whose mission, vision and values are focused on sustainabilit [ABSTRACT FROM AUTHOR]

Introduction. In this empirical research we analyse the introduction of technology subjects offered by Spanish universities (public and private) through the Journalism / Communication graduate studies. Methodology. In the article we analyse, through the technique of content analysis, thirtyeight degree study plans out of a universe of more than one thousand nine hundred subjects. Results. The research discloses interesting findings, like implementations and emerging technologies are being reflected in the designs of current curricula in Spain. Conclusions. We also indicate which are the Spanish universities with the highest credit load and number of subjects offered in terms of technology. [ABSTRACT FROM AUTHOR]

Introduction: Social networks represent an opportunity for communication management in museums. This work analyses the joint initiative of five museums on Twitter during the most important milestone events of the year for the sector: The International Museum Day and the Night of Museums. The relevance of the study lies in the confluence of different disciplines and approaches: the humanities, corporate communication, digital communication and public relations. Moreover, these types of institutions are not a common object of study, despite their great relevance in the museum sector: The Lázaro Galdiano Museum; The Museum of Romanticism; The Cerralbo Museum; The National Museum of Decorative Arts; and The Sorolla Museum. Methods: The study is based on the content analysis of the Twitter accounts of the aforementioned museums as means to evaluate the campaign's content management and generation of participation in the social network. Results and Conclusions: The results indicate these museums need to develop a more defined strategy that takes advantage of the potential of social networking sites, given that content is not used as a strategy and user participation is not as high as expected during these very relevant events. [ABSTRACT FROM AUTHOR]