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Globalization and the social, cultural and economic transformations that have occurred in recent times have generated changes in the migratory phenomenon, although the migrant is a vulnerable subject, it is also true that he becomes a productive actor and, a potential consumer of goods and services. For this reason, this study intends to carry out, under the hermeneutic documentary analysis and in light of recent experiences, to confront the cultural imaginary of the migrant and the marketing strategies that are aimed at the consumption of products and services. In this way, the different types and subjects of migration are explored, emphasizing the fundamental principles of marketing aimed at individuals with connections associated with their imaginary, emotions and differentiated feelings, about the lifestyles of the destination country. For this reason, the Marketing Mix strategy is proposed where the interdependence that occurs at the global level of the product: price, place and promotion is essential to reach the subject studied. [ABSTRACT FROM AUTHOR]

The main purpose of this research study is to describe the perception of retail consumers about socially responsible marketing in Chile. An instrument is applied to a non-probabilistic sample consisting of 201 consumers of retail products and services. An exploratory factorial analysis is conducted and statistically significant differences are examined by considering the sociodemographic characteristics. The results show that socially responsible marketing is comprised by the following dimensions: 1) respect for people and the environment, 2) consumer knowledge and influence, and 3) consumer information and purchase. Statistically significant differences are found according to gender, age, and socioeconomic income level. In conclusion, it is important to promote socially responsible marketing through strategic challenges, which generate value for all stakeholders, especially for workers and consumers, by conducting proactive, discretionary, and sustainable actions. [ABSTRACT FROM AUTHOR]

In contrast to other countries, in Mexico, there is no survey to numerically measure consumer inflation expectations. This paper reports the results of the application of a simple questionnaire that aims to obtain a first approximation of these expectations. The exercise also seeks to obtain information on the process of expectations formation through a controlled intervention, as well as to investigate which products have an effect on inflation expectations the most. Four groups were randomly formed: three that received information on past, present or expected inflation, and a control group with no additional information. Consistent with the literature, the results show that people have a higher inflation expectation than specialists. The experiment also reveals that providing information does affect and reduce inflation expectations. Finally, we find that inflation expectations depend mainly on everyday consumer products, such as food. [ABSTRACT FROM AUTHOR]

Objective: To describe the process of bordering during the partial closure of the border between Mexico and the United States. Methodology: The statistics of border crossings during the period of partial closure of the border in the Sonora and Arizona region are analyzed. There is a description of the political environment during this period where new migratory movements and the intensification of the diplomatic relationship between Mexico and the United States stand out, where the donation of vaccines to prevent the Coronavirus disease stands out. Results: A contrasting difference could be found between the minimal interruption of the crossing of consumer goods and people, as well as border resilience derived from the number of people who kept crossing the border despite the limitations and uncertainty generated by this contingency. Limitations: The study was conducted only with statistics from U.S. agencies, due to the lack of data from Mexican public agencies. Conclusions: The bordering concept is reinforced to establish the process of order and classification, as well as the "coexistence" of rebordering and debordering, derived from the policies of "Covid-19 fences". This is during the Pandemic, in which a clear distinction is observed between doors open to goods; limited and catalogued openness for people, based on evidence of ports of entry between the states of Sonora and Arizona. [ABSTRACT FROM AUTHOR]

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important. [ABSTRACT FROM AUTHOR]

The article analyzes the case of masks for the protection of respiratory contagion of SARSCoV- 2, made with nanotechnology and commercialized in several countries of the world over 2020-2021. Some of these masks that incorporate graphene, copper and silver on a nanometric scale have been denounced in certain countries by civil organizations due to their adverse effects on the body, and some countries have chosen to withdraw them from the market. The case presented is illustrative of the application of new technologies in consumer products without regulation or supervision by the responsible public bodies; draws attention to how some of these products can be medical devices and the need for a precautionary approach; both in research and development of commercialized products, as well as in the role of regulatory institutions. This article aims to draw attention to technological innovations to address COVID-19 that may trigger adverse effects. [ABSTRACT FROM AUTHOR]

Books belonging to the biographical genre not only seek to recount the life of an individual, but they also reconstitute the context within it. Thus, this article aims to analyze the journalistic biography Aparecida (ALVAREZ, 2014) by means of Content Analysis (BARDIN, 2016). At the same time, the work explores cultural explanations in the theoretical perspectives of Adorno and Horkheimer (1995), Thompson (1999) and Canclini (1999), with support also from the sociology of the imaginary defended by Legros et al (2007). Finally, it is clear that the work under analysis reinforces the maintenance of a social imaginary in relation to the Virgin of Aparecida based on two observations: Faith product and consumer culture; and Marian Theology and Discourse of National Unity. [ABSTRACT FROM AUTHOR]

This study analyzes the role that advertising characters play as a visual communication strategy in the promotion and dissemination of consumer products; mainly coffee and chocolate. He focuses his attention on the organic cocoa paste produced by various rural enterprises in the Guayas province. The objective is to determine the influence of advertising characters on brand management. A qualitative approach was used through case studies, the research is exploratory and descriptive. Field visits were made to several farms where he observed the production processes and how they promote their products derived from fine aroma cocoa, instruments such as interviews with the main stakeholders and experts in brand design and management were used. Among the main conclusions are the great visual impact that advertising characters can generate through associativity, they contribute a lot to brand management, they can accompany print and audiovisual advertising campaigns. From the visual analysis of various advertising characters for brands of cocoa-based food products, parameters were established for the creation of advertising characters, one that represents the values and corporate culture of small producers of organic cocoa on the Ecuadorian coast was created. [ABSTRACT FROM AUTHOR]

The drugs phenomenon must be analyzed taking into account a variety of relevant dimensions and problems in the field of health, in terms of human rights, security policies, democracy, and development. As we get closer to 60 years of prohibitionist policies, it is difficult to find reasons to explain the persistence of the drug policies in Argentina and in the world. Most of the countries continue to be trapped in drug policies that amplify damage and suffering in populations, that violate people's rights and reduce state capacities and that find as the main response (and in some places exclusively), incarceration of population groups. The article is structured as follows: first, the current regulatory framework on drugs described, then, the situation of consumption practices and the indicators of the current paradigm in drug policies are analyzed. As a conclusion, contributions are presented for a drug policy based on prevention, harm reduction, and health care. [ABSTRACT FROM AUTHOR]

In the current market of online advertising, economic agents look to redirect the consumers demand to their products through the use of programmatic advertising. This type of advertising that uses Big Data and artificial intelligence, allows the companies to send advertisements to the consumers that are really interested in their products, which increases the possibility of a "match" between them. While this type of advertising can generate the competition and supply increase to the benefit of the consumers as an effect, it can also generate important risks for the correct operation of the market if they are used as unfair practice (including trademark rights infringement) and damages for the users if they ignore what is done with the data they willingly or unwillingly share. In this article we will analyze how this marketing strategy work, the benefits and risks that it represents, as well as the way such risks are being faced in the United States and European Union countries. The author aims to motivate a much deeper discussion at the South American level. [ABSTRACT FROM AUTHOR]