1. Las redes sociales trastocan los modelos de los medios de comunicación tradicionales.
- Author
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Freire, Francisco Campos
- Subjects
- *
SOCIAL networks , *ECONOMIC convergence , *VIRTUAL communities , *ELECTRONIC journals , *AUDIOVISUAL materials , *DIGITAL media , *COMMUNICATION -- Economic aspects , *SPANISH newspapers , *ONLINE journalism - Abstract
The fast and successful penetration in society of the so-called social networks in the past two or three years has alarmed the traditional media. The new phenomenon reaches a wider audience, enhances advertising, achieves customization, and breaches some of the barriers of traditional media. The new communication channel is used already by millions of Internet users as their main source of information and entertainment. This research paper analyses the structure of eleven global social networks, which feature contents in Spanish and other languages, in relation to the electronic version (eversion) of the main Spanish newspapers. The aim is to prove if the so-called social networks are a new type of media, a new platform for social relationships and post-media contents, which look more like the audiovisual media than the traditional newspapers. [ABSTRACT FROM AUTHOR]
- Published
- 2008
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