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Naples has a rich and suggestive artistic, historical and cultural heritage. This characterization makes it one of the most attractive Italian tourist cities. Starting from 2018, the IT.A.CÀ Festival has also been included for two years in the already dense calendar of tourist events of the regional capital of Campania. It is one of the major Italian Festivals aimed at promoting responsible tourism and enhancing local realities. The purpose of this paper is to present the results of an action-research conducted by OUT (University of Naples' Research Center on Tourism) aimed at analyzing the impacts that the Festival has had on Naples. The study involved the main representatives of associations, institutions and local bodies that organized the past Neapolitan editions of IT.A.CÀ. More specifically, using the SWOT analysis tool, the research identified the strengths and opportunities associated with the event, but also the weaknesses and threats, to individuate a number of recommendations for its realization in Naples.

A lo largo del Bronce Final, el Mediterráneo fue el escenario de una red de intercambios como resultado de las rutas micénicas a larga distancia. Como parte de estas rutas hacia Occidente hemos elegido la zona de las islas jónicas meridionales, Cefalonia, Ítaca y Zante, una micro región en la que se produjeron una serie de interacciones y de transmisión cultural con el mundo micénico.

Odiseo llegó a Itaca en el texto de Homero y también en la Odisea moderna. En realidad, ya había llegado ya cuando se inicia el nuevo poema. Itaca conserva la simbología que tuvo en el texto homérico, pero adquiere un nuevo rol. En la isla, Odiseo reafirma su identidad: es el mismo héroe que participó en la guerra de Troya y después luchó contra adversidades y tentaciones durante diez años, sin perder la voluntad de retornar a la tierra y al hogar. Reconoce su territorio, sepulta a su padre, casa a su hijo. Pero, además, ahora es el punto de partida. Desde ella sale Odiseo en el nuevo viaje, acaso más largo que el antiguo y sin regreso. La isla amada sigue siendo la isla amada. Amándola, la deja el antiguo héroe. Y en su larguísima travesía hacia la muerte en los hielos antarticos, la recuerda no pocas veces.Odysseus reaches Ithaca in the Homeric text and also in the modern Odyssey. He had really reached there when the new poem begins. Ithaca preserves the symbology which had in the Homeric text, but it acquires a new role. In the island, Odysseus reaffirms his identity: he is the same hero who participated in theTrojan war, fought against adversities and temptation for ten years, without losing the will to return to his land and home. He recognizes his territory, buries his father and accompanies his son in the latter s wedding. Now it is also the point of departure: Odysseus sails from it in a new voyage, perhaps longer than the previous one and with no return. The beloved island remains as such. Loving it, the hero abandons it. In his very long voyage to death on he Antarctic ices he often remembers it.