We will address Ethics in the management of scientific Journals, a topic that crosses all the editing activities of the Journals, and that we may think is already covered, but it is not. We would like ethics to be present “like the buzz to the botfly”, in the words of García Márquez. And that it is not a ClicKbait or a trend, in current terms; because ethics is excellence in everything you do, and above all it is necessary to “Be” and not lose the Essence. However, when analyzing the world of Scientific Journals, we find a challenging environment. The commercial management of the Magazines; financing, which in the technological field requires greater economic resources - systems (OJS), markup (XML), DOI, anti-plagiarism software, etc.; the continuous requirements of publishers for the acquisition of magazines, in which independence is lost; the need for university professors to publish articles in journals with Q1 and Q2 quartiles for the corresponding accreditations; the same universities that finance the publications of their professors, for positioning rankings, etc.