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Prispevek obravnava vinske ceste kot enega izmed načinov za vzpodbujanje razvoja vinogradniških pokrajin. Navedeni so kriteriji, s katerimi določimo traso vinske ceste (krajinske kvalitete območja, razmestitev gostinske ponudbe, naselja in prireditve, naravni in kulturni spomeniki, obstoječe omrežje cest in in prometna dostopnost, dopolnilne dejavnosti ob vinski cesti)ter pričakovani učinki, ki bi se po ureditvi vinske ceste odražali v pokrajini oz. na območju (večji prihodek posameznih gospodinjstev, boljša infrastrukturna opremljenost, rekultivacija opuščenih zemljišč, zmanjševanje depopulacije, razvoj vzporednih dejavnosti). Kot primer urejanja je prikazana vinska cesta po Svečinskih goricah. The article examines the role of wine routes in promoting the development of wine-growing regions. It focuses both on the criteria for tracing wine routes (landscape value of a region, distribution of tourist supply, settlements and events, natural and cultural monuments, existing road networks and transport accessibility, supplementary activities along the wine routes) and on the impact that wine exert on the landscape/region (an increased income of individual households, better infrastructure equipment, recultivation ot desert land lots, decreasing depopulation and development of supplementary activities). The wine route through the Svečinske gorice region is presented as an example of countryside regulation.