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Spletna socialna omrežja so pomemben sestavni del turistične promocije in bistveno vplivajo na prostočasno turistično ravnanje ljudi. Občina Kranjska Gora je ena najbolj obiskanih slovenskih turističnih destinacij in ima pestro ponudbo skozi celo leto. Namen diplomske naloge je ugotoviti in ovrednotiti vpliv socialnih omrežij na prostočasno turistično ravnanje s poudarkom na raziskovanju vpliva socialnih omrežij na obiskovanje občine Kranjska Gora. Za dosego namena je bila izvedena anketna raziskava. Velika večina, natančneje 94 % vseh anketirancev, je uporabnikov spletnih socialnih omrežij. Za obisk destinacije zaradi informacij, ki so bile objavljene na spletnih socialnih omrežjih (npr. videli so objavo znanca, destinacije, vplivneža …), se je odločilo 71 % anketirancev, kar dokazuje, da imajo velik vpliv na prostočasno turistično ravnanje. Od vseh anketirancev, ki uporabljajo spletna socialna omrežja, jih 21 % sledi profilu Kranjske Gore. V preteklosti so k obisku občine spodbudila 42 % anketirancev. Online social networks are an important part of tourism promotion and have had a significant impact on people's tourism behavior. The Municipality of Kranjska Gora is an important Slovenian tourist destination and has a wide range of offers throughout the year. The purpose of the diploma thesis is to determine and evaluate the impact of social networks on tourist behavior with an emphasis on researching the impact of social networks on visiting the municipality of Kranjska Gora. To achieve the purpose, a survey was conducted. A big majority, more precisely 94% of all respondents, were users of online social networks. 71% of respondents decided to visit a destination due to information published on online social networks (e.g. they saw the post of an acquaintance, destination, influencer, …), which proves that they have a great impact on tourism behavior. Of all respondents who use online social networks, 21% follow the profile of Kranjska Gora. In the past, online social networks have encouraged 42% of respondents to visit the municipality.

V magistrskem delu smo obravnavali literarni turizem na območju Slovenije, s posebnim ozirom na primeru Vrhnike v povezavi z Ivanom Cankarjem. Na podlagi tipologije in glavnih konceptov literarnega turizma smo izvedli analizo turistične ponudbe, prakticiranje literarnega turizma pa smo raziskali z anketno raziskavo prostovoljnih obiskovalcev (brez šolskih in podobnih skupin mladoletnikov) Cankarjeve spominske hiše in tistih, ki je še niso obiskali. Literarni turizem je veja kulturnega in dediščinskega turizma, ki jo razvrščamo glede na tri glavne tipe literarnih povezav: z življenjem književnika, z literarnimi deli oz. fikcijo ter s književnostjo na splošno. Področje literarnega turizma je v Sloveniji slabše raziskano, saj se je zanimanje zanj s strani akademske stroke izraziteje okrepilo šele v zadnjih letih. Na območju Slovenije so prisotne številne literarne znamenitosti, ki pa nimajo izrazito velikega števila obiskovalcev, prav tako je prakticiranje literarnega turizma v Sloveniji redko, kar nakazuje, da je literarni turizem še v fazi razvoja. Med literarnimi znamenitostmi prevladujejo rojstne, spominske hiše ter sobe književnikov, poleg tega pa je državno ozemlje prepredeno s številnimi literarnimi potmi, ki povezujejo različne lokacije literarnega pomena. Vrhnika je eden izmed tipičnih primerov turističnega literarnega kraja, ki se veže predvsem na življenje književnika. Osrednjo literarno znamenitost predstavlja Cankarjeva spominska hiša, ki jo dopolnjujejo pot Cankarjeve mladosti, kulinarična ponudba ter literarni dogodki v povezavi s pisateljem. In the master thesis, we examined literary tourism in Slovenia with special regard to the town of Vrhnika in relation to the one of the most prominent Slovenian writers, Ivan Cankar. We carried out the analysis of tourism offer based on typology and key concepts of literary tourism and conducted a survey about the practice of literary tourism with voluntary visitors (without school and other groups of minors) of Cankar Memorial House and with those who haven’t visited it yet. Literary tourism is a branch of cultural and heritage tourism. We classify it according to the three main types of literary links: with author’s biography, with literary works or fiction and with literature in general. The interest for literary tourism from the part of Slovenian academics strengthened only over the past few years, which is why this topic is underresearched. In the territory of Slovenia there is a large number of literary sites, but the number of their visitors remains low, the same goes for practicing literary tourism which is quite rare. This indicates that literary tourism is still developing. Among literary sites, predominate memorial houses, homes and rooms of writers, on top of that the country territory has a large network of literary trails that connect various locations of literary importance. Vrhnika is one of the typical touristic literary places, which are linked to author’s life. Cankar Memorial House represents the main literary site, but is supplemented by Cankar Boyhood Trail, culinary offer and literary events related to Cankar.

V magistrskem delu smo obravnavali literarni turizem na območju Slovenije, s posebnim ozirom na primeru Vrhnike v povezavi z Ivanom Cankarjem. Na podlagi tipologije in glavnih konceptov literarnega turizma smo izvedli analizo turistične ponudbe, prakticiranje literarnega turizma pa smo raziskali z anketno raziskavo prostovoljnih obiskovalcev (brez šolskih in podobnih skupin mladoletnikov) Cankarjeve spominske hiše in tistih, ki je še niso obiskali. Literarni turizem je veja kulturnega in dediščinskega turizma, ki jo razvrščamo glede na tri glavne tipe literarnih povezav: z življenjem književnika, z literarnimi deli oz. fikcijo ter s književnostjo na splošno. Področje literarnega turizma je v Sloveniji slabše raziskano, saj se je zanimanje zanj s strani akademske stroke izraziteje okrepilo šele v zadnjih letih. Na območju Slovenije so prisotne številne literarne znamenitosti, ki pa nimajo izrazito velikega števila obiskovalcev, prav tako je prakticiranje literarnega turizma v Sloveniji redko, kar nakazuje, da je literarni turizem še v fazi razvoja. Med literarnimi znamenitostmi prevladujejo rojstne, spominske hiše ter sobe književnikov, poleg tega pa je državno ozemlje prepredeno s številnimi literarnimi potmi, ki povezujejo različne lokacije literarnega pomena. Vrhnika je eden izmed tipičnih primerov turističnega literarnega kraja, ki se veže predvsem na življenje književnika. Osrednjo literarno znamenitost predstavlja Cankarjeva spominska hiša, ki jo dopolnjujejo pot Cankarjeve mladosti, kulinarična ponudba ter literarni dogodki v povezavi s pisateljem. In the master thesis, we examined literary tourism in Slovenia with special regard to the town of Vrhnika in relation to the one of the most prominent Slovenian writers, Ivan Cankar. We carried out the analysis of tourism offer based on typology and key concepts of literary tourism and conducted a survey about the practice of literary tourism with voluntary visitors (without school and other groups of minors) of Cankar Memorial House and with those who haven’t visited it yet. Literary tourism is a branch of cultural and heritage tourism. We classify it according to the three main types of literary links: with author’s biography, with literary works or fiction and with literature in general. The interest for literary tourism from the part of Slovenian academics strengthened only over the past few years, which is why this topic is underresearched. In the territory of Slovenia there is a large number of literary sites, but the number of their visitors remains low, the same goes for practicing literary tourism which is quite rare. This indicates that literary tourism is still developing. Among literary sites, predominate memorial houses, homes and rooms of writers, on top of that the country territory has a large network of literary trails that connect various locations of literary importance. Vrhnika is one of the typical touristic literary places, which are linked to author’s life. Cankar Memorial House represents the main literary site, but is supplemented by Cankar Boyhood Trail, culinary offer and literary events related to Cankar.

Turizem v občini Radovljici že od nekdaj igra pomembno gospodarsko vlogo pri razvoju občine. Raznolika turistična ponudba, ki se je oblikovala skozi leta in se razvija še danes, je odraz pestrih naravnih in družbenih danosti, ki privabljajo številne turiste. Pred pandemijo COVID-19 je občina beležila stalno rast turističnega obiska, ki bi lahko vodil že v množični turizem. Ob neukrepanju in nesodelovanju akterjev (lokalne skupnosti, turističnega gospodarstva in turistov) lahko takšen nekontroliran turizem vodi v propad turistične destinacije. Zaradi slednjega je pomembno, da akterji prepoznajo pomembnost uveljavljanja koncepta trajnostnega turizma pri svojem razvoju. Z magistrskim delom smo pridobili pogled akterjev na trajnostni turizem in njihova pričakovanja ter načrte v zvezi s turizmom v občini Radovljica. Akterji so prepoznali pomembnost razvijanja trajnostnega turizma. V tej smeri se želijo tudi tržiti. To potrjuje prejetje zlatega znaka Slovenia Green in začrtane smernice razvojnega programa do leta 2030, pri čemer so upoštevani odgovori lokalnega prebivalstva, ki težijo k uravnoteženemu trajnostnemu razvoju. Opravili smo tudi intervjuje z osebami, ki izvajajo turistično dejavnost, ter na ta način pridobili njihov pogled in pričakovanja v zvezi s turizmom. V sklopu dela smo napravili tudi pregled turistične ponudbe z vidika trajnostnega turizma in opredelili problematiko prisotnosti turističnih dejavnosti na površinah, namenjenih kmetijstvu. Tourism in the Municipality of Radovljica has always played an important economic role in the development of the area. The diverse tourist offer, which has been formed over the years and is still developing today, is a reflection of the diverse natural and social conditions that attract many visitors. Before the COVID-19 pandemic, the municipality recorded a steady increase in tourist arrivals, which could lead to mass tourism. Uncontrolled tourism, absence of action and the non-cooperation of all the stakeholders (local community, tourism industry and tourist visitors) may lead to the collapse of the tourist destination. It is important that the stakeholders recognize the importance of promoting the concept of sustainable tourism in their development. In this thesis, we gained the view of the stakeholders on sustainable tourism and their expectations and plans related to tourism in the Municipality of Radovljica. The stakeholders have recognized the importance of developing sustainable tourism and they are investing in it. This approach is confirmed by the obtaining of the Slovenia Green Destinations Gold label and by the outlined strategic guidelines of the Municipal Development Program 2030. The program takes into account the responses of the local community, that strives towards a balanced and sustainable development. Furthermore, we conducted interviews with people involved in tourism activities and in this way we learnt about their views and expectations regarding tourism. As part of the work, we also made an overview of the tourist offer from the point of view of sustainable tourism and explored the issue of tourist activities impacting upon areas intended for agriculture.

Urbano čebelarstvo je v zadnjih desetletjih vedno bolj popularno, še posebej v obliki čebelarjenja na strehah in balkonih hiš ter na območju mestnih zelenih površin. Razvija se tudi v slovenskih mestnih občinah, pri čemer je največje število čebelnjakov leta 2019 imela Mestna občina Ljubljana. V Mestni občini Ljubljana deluje edino urbano čebelarsko društvo Urbani čebelar, ki spodbuja ozaveščanje mestnih prebivalcev o pomenu čebelarstva v mestu in sodeluje pri Čebelji poti, ki predstavlja element čebelarskega turizma ali apiturizma v občini. V magistrskem delu so s pomočjo slovenske in tuje literature, analize podatkov iz Centralnega registra čebelnjakov in intervjujev z urbanimi čebelarji opisane značilnosti urbanega čebelarstva v Ljubljani in drugih slovenskih mestnih občinah. Predstavljen je tudi apiturizem, turistična panoga, ki privablja nove domače in tuje turiste na obisk in ogled slovenskih čebelnjakov po vsej Sloveniji že vse od leta 2003. Urban beekeeping has become increasingly popular in recent decades, especially on the roofs, balconies, and city parks. This trend can also be seen in Slovenian biggest cities with the city of Ljubljana having the largest number of beehives in 2019. Urbani čebelar society, which was founded in Ljubljana, is the only urban beekeeping society in Slovenia. Urbani čebelar promotes awareness of city residents about the importance of bees in the city and also participates in Čebelja pot, which is an element of apitourism in the municipality. The master’s thesis describes characteristics of urban beekeeping in Ljubljana and other Slovenian city municipalities with the help of literature, analysis of data from Central register of apiaries, and interviews with urban beekeepers. There is also apitourism which has been bringing new domestic and foreign tourist to visit Slovenian apiaries and beehives since 2003.

The paper presents the development of tourism in Maribor, with a focus on major changes in the tourist offer (especially tourist infrastructure and accommodation facilities) and tourist visit since 1991. Changes in tourist flows to South-East Europe, the great economic crises and the collapse of the major industrial companies in Maribor was followed by a large decrease in tourist visit and the need for transformation of the tourist offer in the city. In Maribor was built a range of new hotels and other accommodation facilities, which resulted in the fact that since 2000 increased diversity and quality of the tourist offer and, consequently, has gradually started to increase also the tourist visit. However, Maribor still shows all the characteristics of a tourist destination with the dominant urban tourism, which is characterized by short average length of stay of tourists and the high share of overnight stays in hotels. Avtor v prispevku prikaže razvoj turizma v Mariboru, pri čemer se osredotoči na velike spremembe v turistični ponudbi (zlasti v obsegu in sestavi namestitvenih zmogljivosti) in turističnem obisku po letu 1991. Spremembi poteka turističnih tokov proti Jugovzhodni Evropi ter veliki gospodarski krizi in propadu velikih podjetij v Mariboru je sledilo veliko zmanjšanje turističnega obiska in potreba po transformaciji turistične ponudbe v mestu. V Mariboru so zgradili vrsto različnih hotelskih in drugih turističnih objektov, s katerimi se je po letu 2000 močno povečala pestrost in kvaliteta turistične ponudbe, posledično pa se je postopoma ponovno pričel povečevati tudi turistični obisk. Kljub temu Maribor še vedno kaže vse značilnosti turističnega kraja s prevladujočim mestnim turizmom, za katerega so značilne kratke povprečne dolžine bivanja turistov in prevlada nočitev v hotelih.

Prosti čas je in postaja vse bolj pomembna vrednota v Življenju. Kako posameznik preživlja svoj prosti čas, pokaže kakovost njegovega življenja. Ni pa vse odvisno od količine prostega časa in finančnih sredstev, ki jih posameznik vlaga v prostočasne dejavnosti. Zelo pomembna je ponudba prostočasnih dejavnosti, ki jih imamo v bližnji okolici doma. Široka ponudba rekreacije, kulturnih prireditev, srečanj, organiziranje delavnic, krožkov je pogoj za privlačno bivanjsko okolje in posledično tudi rast števila prebivalcev s priseljevanjem iz drugih geografskih območij. V diplomskem delu so s pomočjo literature predstavljene osnovne značilnosti turizma v občini Polzela ter naravno in družbenogeografske značilnosti občine Polzela. Z anketnim vprašalnikom smo ugotavljali, koliko prostega časa imajo prebivalci občine Polzela, na kakšen način ga preživljajo in kako so zadovoljni s ponudbo prostočasnih dejavnosti v občini Polzela. Leisure time is and is becoming an increasingly important value in life. The way we spend it, shows the quality of our lives. More of free time and financial resources we have, more freedom in the choice of leisure activities we have. The second angle is the offer of leisure activities in a given area. If the place of residence is not hasn’t got enough options and offers for leisure time activities, then people are looking for opportunities in a wider geographical area. In this thesis, with the help of literature and sources we presented the natural and social geographical characteristics o Municipality of Polzela, tourism, and leisure time opportunities such as recreation facilities, tourist attractions, social institutions. We analyzed data on leisure time of residents of Municipality Polzela. How much they have it and where and when they spend it. What are their views on the offer of leisure time activities in the municipality.

Turizem je pomembna gospodarska panoga, ki ima v Sloveniji in s tem v posameznih regijah ter občinah vedno večji pomen. Turizem je tudi v občini Luče pomemben dejavnik gospodarskega razvoja. Z razvojem in razširitvijo turistične ponudbe postaja občina Luče v zadnjih letih turističen kraj, zanimiv tako za domače kot tuje goste, katerih število se iz leta v leto povečuje. Turistična dejavnost ima v občini dolgoletno tradicijo, vendar pa ima to območje še številne, neizrabljene možnosti pri nadaljnjem razvoju. V diplomskem delu so s pomočjo literature predstavljene osnovne značilnosti turizma na podeželju in glavne naravno- in družbenogeografske značilnosti občine. Podrobneje je predstavljena turistična ponudba – področje naravnih in kulturnih znamenitosti, pomen prireditev, področje aktivnosti in rekreacije ter etnološke in kulinarične ponudbe, ki so zanimive in privlačne za turista. Analizirani so statistični podatki turističnega obiska in grafično prikazane naravne in družbene znamenitosti ter nastanitvene zmogljivosti v občini Luče. Za popestritev in dopolnitev ponudbe sem oblikovala štiri predloge, in sicer vodno pot, jamski treking v Snežni jami in adrenalinski vikend paket ter podala predlog za ekološko turistično kmetijo, ki je v občini Luče, kljub vsem možnostim, še ni. S pomočjo analize SWOT sem predstavila prednosti in slabosti ter priložnosti in nevarnosti razvoja turizma v Lučah. Tourism is an important economic branch, which has a growing importance in Slovenia and thus in all individual regions and municipalities. Tourism is an important factor of economic development also in the Luče municipality. With the development and extension of the tourist offer, the Luče municipality is in the recent years becoming a tourist destination, attractive for both domestic and foreign visitors, whose number is growing from year to year. Tourism has a long tradition in the municipality, but the area has many unused opportunities for further development. In this thesis, I presented with the help of literature the basic characteristics of tourism in rural areas and the main natural and socio-geographic characteristics of the municipality. Besides, there is a detailed description of the tourist offer – the field of natural and cultural heritage, the importance of different events, the field of activities and recreation, the field of ethnological and culinary offer, which is interesting and attractive for tourists. Following is an analysis about the statistics data of tourist visits and a graphic display of natural and social attractions and accommodation facilities in the Luče municipality. To enrich and complement the offer I have created four proposals, namely the water path, cave trekking in the cave Snežna jama, adrenaline weekend and submitted a proposal for an eco-tourist farm, located in the Luče municipality, which despite all the possibilities does not exist yet. Through SWOT analysis, I presented the strengths and weaknesses, opportunities and threats of tourism development in Luče.