Search

Diplomsko delo zajema pregled prihodkovnih modelov in različnih pristopov monetizacije mobilnih aplikacij. Predstavili smo ponudnike mobilnih operacijskih sistemov, proizvajalce pametnih naprav, distribucijske platforme, mobilne operaterje, ponudnike mobilnih aplikacij in končne uporabnike. Raziskali in predstavili smo brezplačni prihodkovni model, plačljivi prihodkovni model, prihodkovni model mikro transakcij, naročnin, oglaševanja, partnerstva in podpornih aplikacij. Na kratko smo analizirali ponudnike distribucijskih platform, mikro transakcij in oglaševanja. Na podlagi zbranega znanja smo za konkretni primer mobilne aplikacije izbrali kombinacijo prihodkovnih modelov in opisali način vključitve v aplikacijo. The diploma thesis includes an overview of revenue models and different approaches to monetizing mobile applications. We presented manufacturers of smart devices, distribution platforms, mobile operators, mobile application providers and end users. Studied and presented are free revenue model, payable revenue model, revenue model of micro-transactions, subscriptions, advertising, partnerships and support applications. In short, we analyzed providers of distribution platforms, micro-transactions, advertising and loyalty systems. Based on the accumulated knowledge we made an example of a mobile application with proposed solution to monetization.

Mobilne aplikacije so nepogrešljivi del današnjih mobilnih naprav, saj razširijo uporabnost izvorno nameščenega mobilnega operacijskega sistema. Namenske mobilne aplikacije najdemo na področju izobraževanja, dela in zabave. Pri izdelavi mobilnih aplikacij imamo na voljo več pristopov in tehnologij, ki jih izberemo glede na kompleksnost in zahtevnost razvoja ter želeni doseg aplikacije. V diplomskem delu smo preučili možnost uporabe mobilnih aplikacij in mobilnih naprav za izobraževanje Izdelali smo hibridno mobilno aplikacijo za izvedbo izobraževalnega tečaja. Pri izdelavi smo uporabili uveljavljene spletne tehnologije in programska ogrodja. Cilj diplomskega dela je izdelati izobraževalno aplikacijo z odlično uporabniško izkušnjo. Končne ugotovitve potrjujejo, da so hibridne mobilne aplikacije primerne za uporabo na področju izobraževanja. Izdelava preprostih aplikacij je relativno preprosta, pri tem mora imeti razvijalec aplikacij dobro znanje spletnega programiranja. Izdelana aplikacija potrjuje, da je uporabniška izkušnja pri uporabi hibridne mobilne aplikacije zadovoljiva. Mobile apps are an indispensable part of today's mobile devices, as they extend the applicability of originally installed mobile operating system. A dedicated mobile applications can be found in the broad field of education, work and entertainment. When creating mobile applications, we have several approaches and technologies that can be selected, depending on the complexity of the development and the desired reach of applications. In this thesis, we consider the use of mobile applications and mobile devices for educational purposes. We have produced a hybrid mobile app for the implementation of the training course. In the development we have used established Internet technologies and software frameworks. The objective of the thesis was to develop an educational app with a great user experience. Final findings indicate that the hybrid mobile applications are suitable for use in the field of education. Making simple application is relatively simple, if the application developer has a good knowledge of web programming. The findings also show that the user experience when using hybrid mobile applications is satisfactory.

Hiter razvoj mobilne tehnologije, mobilnih omrežij in njenih storitev je prispeval k hitremu razvoju mobilnega poslovanja, ki je trenutno najhitreje rastoči način poslovanja, kateri vključuje izjemen napredek pri razvoju mobilnih omrežij in tehnologij mobilnih naprav, kot so pametni telefoni, tablice itd. Vse to se odraža pri izjemni prodaji mobilnih naprav, ki narašča vsako leto in s tem vse bolj utrjuje svojo vlogo primarnega načina poslovanja v današnjem času. Mobilno poslovanje je v mnogih pogledih bolj uporabno od elektronskega poslovanja, saj sta njeni odločilni prednosti mobilnost naprav in nenehna povezanost preko spleta kadarkoli in kjerkoli se nahajamo. Vse od leta 2007, ko so se začeli uveljavljati in razvijati pametni telefoni, je sledil sočasno izjemen razvoj mobilnih aplikacij, ki vsako leto dosega fenomenalno rast na globalnem tržišču. Danes je uporabnikom na voljo več milijonov mobilnih aplikacij preko različnih spletnih trgovin in njihovo število nenehno raste. Razvijalci in podjetja, ki razvijajo in tržijo svoje mobilne aplikacije preko spletnih trgovin, se celo srečujejo z vse večjimi izzivi. Konkurenca postaja vsako leto vse bolj ostra, večina mobilnih aplikacij uporabniki nikoli ne prenesejo ali uporabijo, le majhen delež razvitih aplikacij je uspešnih, tako v številu prenosov, v njihovi dolgoročni uporabi s strani uporabnikov, v uspešnem trženju in donosnosti. Ugotovili smo, da je mobilno poslovanje postala prevladujoča oblika poslovanja na svetu, zaradi izjemnih prednosti, kot so nenehno opravljanje storitev preko spleta, iskanje in določanje lokacije itd. Razvoj aplikacij za operacijske sisteme se razlikuje, kot se tudi razlikuje način trženja preko različnih spletnih trgovin. Ključni dejavniki uspešnega razvoja mobilnih aplikacij so uporabnost, enostavnost in privlačnost aplikacij. Pomembno je, da aplikacije razvijemo za končne uporabnike, pri tem preučimo njihovo vedenje, potrebe, zahteve in želje ter na tej osnovi razvijemo aplikacije, ki jih bodo pritegnile. Aplikacije bi naj nudile unikatno vrednost, v smislu udobnosti, zabave in koristnosti za uporabnike. Fast development of mobile technology, mobile networks and their services has contributed to fast development of mobile business, which is currently the fastest growing way of doing business, that includes phenomenal progress in development of mobile networks and technologies of mobile devices, such as are Smart phones, Tablets etc. All of that it is reflected by exceptional sales of mobile devices, which are growing every year and with increasing sales their role is becoming strengthened as primary way of doing business in present time. The mobile business is in many points of view more usefull than electronic business, because of two main critical advantages, which are mobility of devices and constantly on-line connection with Internet whenever and whereever we are to be situated. Since 2007, when Smart phones have started to emerge and grow, it has followed simultaneously exceptional development of mobile applications, which is achieving every year phenomenal growth at global market. Today different Apps stores are offering millions of mobile applications for users and their numbers are still growing. Developers and companies, who are developing and marketing their mobile applications, are meeting with even more greater chalenges. The competition is becoming every year keen, most of mobile applications users never download or use, only a small percentage of applications are succesfull by numbers of download, their long-term usage by users, succesful marketing and their profitability. We have discovered, that mobile business has become predominating way of doing business in the world, because of exceptional advantages, such as constantly performing services on-line, finding and positioning location, etc. Development of applications for each operating systems is different, such as there is different way of marketing over several App stores. Key factors for succesfull development of mobile applications are usefullness, simplicity and attractiveness of applications. It is very important that we develop mobile applications for the end users, by examining closely their behavior, needs, requests, desires and that on these basis we develop mobile applications, which will attract users. Apps should offer unique value in sense of convenience, entertainment and usefulness for users.

V diplomski nalogi se ukvarjamo s platformami Android, iOS in Windows Phone. Predstavili smo sam začetek pametnih telefonov in prelomnico, ki so jo povzročili na globalnem trgu. Predvsem pa smo se osredotočili na vodilne mobilne platforme Android, Windows Phone in iOS. Opisali smo njihovo zgodovino razvoja in strukturo. Izpostavili smo tudi njihove prednosti in slabosti, ki so še danes prisotne. Velik poudarek smo namenili vidiku razvijalca, kateremu so danes ponujene različne priložnosti za razvoj mobilnih aplikacij. Predstavili in opisali smo razvojna orodja Eclipse, Visual Studio in Xcode. Orodja spadajo med uradno podprta razvojna orodja za mobilne aplikacije, ki so na razpolago razvijalcem. Izpostavili smo razvojne pakete in razširitve, ki so nujno potrebne znotraj posameznih orodji. Na koncu diplomskega naloge pa smo direktno primerjali vse omenjene platforme in razvojna orodja ter s tem prikazali vidne razlike med njimi. Na koncu smo še dodali praktični primer gradnje identične mobilne aplikacij v razvojnih orodjih Eclipse in Visual Studio. In the thesis, we are dealing with mobile platforms. We have presented the very beginning of the smartphone and his impact on the global market. Above all mobile platforms that exists we have focused on the leading three Android, Windows Phone and iOS. We have described they’re history of evolvement and structure and highlighted they’re pros and cons that are present today. We have extensively focused on the developer’s point of view, which have different opportunities for developing mobile apps. We’ve described the different, officially supported development environments Eclipse, Visual Studio and Xcode which are meant for developing mobile applications for the above mentioned platforms. Next to the IDE we are going to focus on their tool packages and extensions. In the end of the thesis we’re going to compare both the IDE’s and mobile platforms. In the end of the thesis we have also tested the development tolls Eclipse and Visual studio on a practical example.