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Okolje podjetja je vedno bolj nepredvidljivo, kar se je še posebej izkazalo v primerih predelovalcev kovinskih odpadkov (v nadaljevanju PKO). PKO morajo za doseganje finančne uspešnosti dobro poznati zunanje (ožje in širše) in notranje okolje podjetja, kar zahteva nenehno budnost vodilnih, kot tudi vseh ostalih zaposlenih, ki usmerjajo poslovanje in razvoj podjetja. Budnost pomeni biti pozoren na nove strateške priložnosti, ki jih lahko najdejo na prodajnih trgih in možnih dejavnostih podjetja, na oskrbnih trgih in potrebah podjetja po resursih, na trgu delovne sile in potrebnih sodelavcih in na trgu kapitala in potrebnih vrstah kapitala. Po drugi strani pa je potrebno pozorno spremljati in prepoznavati (tudi predvidevati) vse situacije in dogodke, ki pomenijo za podjetje nevarnosti in lahko ogrozijo njegovo uspešnost, celo obstoj. Šele tako poglobljeno poznavanje in spremljanje situacije omogoča uspešno obvladovanje poslovanja in doseganje dolgoročne finančne uspešnosti. Ugotavljamo, da je panoga reciklažne industrije v Sloveniji v izjemo slabi kondiciji. Ob preučitvi pogojev poslovanja PKO v Sloveniji lahko povzamemo, da položaj PKO otežujejo štiri močno zastopana področja, in sicer zakonodajni vidik, črni trg, gospodarska situacija ter administrativne ovire. Ugotovili smo, da navedena problematika in ovire zelo različno vplivajo na preučevana podjetja. Pri tem je zelo pomembna pravilna izbira ustrezne strategije, ne glede na to, kako se le-ta oblikuje. Vsako podjetje se na njemu lasten način prilagaja zaznani problematiki in oviram ter pri tem oblikuje in izbira strategije za katere meni, da mu bodo zagotovile preživetje ter omogočile rast in razvoj. The environment of companies has become increasingly unpredictable, which is especially shown in the cases of scrap metal processors (hereinafter SMP). SMP must continuously monitor and scan the external and internal environment to achieve financial efficiency, which requires constant alertness of managers, as well as all other employees, who manage the business and the development of a company. Alertness means being attentive to new strategic opportunities on the sales markets and potential company's activities, in the supply markets and the needs of the company resources, labor market, the capital market and the necessary type of capital. On the other hand, it is necessary to carefully monitor and identify (and anticipate) all situations and events that can threaten the company and could jeopardize its success, even survival. Only such an in-depth understanding and monitoring the situation allows effective management of business operations and achieving long-term financial efficiency. We noted that the sector of the recycling scrap industry in Slovenia is in extremely bad condition. From the examination of the SMP business conditions in Slovenia can be concluded that the position of the SMP is complicated by the legislative framework, the black market, the economic situation and administrative obstacles. We have found out that the problems and obstacles have very different impact on the SMP. In this case it is very important to select proper strategy, no matter how the strategy is formulated. Each company has its own way of adapting to perceived problems and obstacles and they must form and choose strategies which will ensure the survival, growth and development of the company.

Z diplomsko nalogo smo naredili primerjalno analizo učinkovitosti in uspešnosti treh slovenskih podjetij, Gorenje Surovina d.o.o., Dinos d.d. in Odpad d.o.o., ter nemškega podjetja Scholz AG za obdobje šestih let (od leta 2008 do leta 2013) za slovenska podjetja ter za obdobje štirih let (od leta 2010 do leta 2013) za podjetje Scholz iz Nemčije. Ugotavljamo, da je kriza v letu 2009 negativno vplivala na poslovno in finančno uspešnost vseh proučevanih podjetij, vendar ne enako močno. Najbolj je prizadela podjetje Gorenje Surovina, ki je leto zaključilo z izgubo oziroma negativnim poslovnim izidom. V prihodnosti bo poslovanje proučevanih podjetij močno odvisno od razmer na trgu, ki se zadnja leta močno spreminjajo. S primerjalno analizo ugotavljamo, da je podjetje Gorenje Surovina konkurenčno podjetje v svoji branži. Predstavljene so prednosti in slabosti poslovanja, ki jih podjetje mora upoštevati, če želi uresničevati zastavljene cilje. In the diploma work we have made a comparative analysis of the effectivness and the performance of three Slovenian companies, Gorenje Surovina d.o.o., Dinos d.d., Odpad d.o.o. and one German company Scholz AG for the period of of six years (from 2008 to 2013) for Slovenian companies and for the period of four years for the German company (from 2010 to 2013). We have made a conclusion that the crisis in 2009 has negatively affected the bussines and financial performance of all studied companies, but not with the equal amount. The company that was the most affected was Gorenje Surovina d.o.o., it has finished the year with the negative profit. The future operations of the studied companies will depend on economic conditions in the market, which have been quite changeable in recent years. With the comparative analysis we are finding out, that the company Gorenje Surovina is the competitive company in its industry. Here are presented the advantages and disadvantages of the operation, which must be taken into account, if they want to accomplish their goals.