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Namen diplomskega dela je bil preoblikovati embalažo, da bo pozitivno vplivala na potrošnikovo dojemanje produkta. V teoretičnem delu smo proučili pojem embalaža, njene funkcije in okoljsko problematiko. Najprej smo se osredotočili na materiale in obliko ter proučili alternativne oblikovne rešitve, ki jo naredijo okolju prijaznejšo. V nadaljevanju smo raziskali pomen grafične podobe embalaže. S pomočjo primerov smo proučili, kako barva, oblika, tipografija, fotografije in ilustracije vplivajo na sporočilnost embalaže ter posledično na potrošnika in prodajnost produkta. Pri tem smo bili dodatno pozorni na posebnosti oblikovanja embalaže za otroke. V eksperimentalnem delu smo analizirali izbrano embalažo za preoblikovanje. Proučili smo material, obliko, grafično podobo in uporabniško izkušnjo pri odpiranju embalaže in dojemanje te. Nato smo predstavili materiale in metode dela za preoblikovanje embalaže. Podrobno smo opisali postopek izdelave od skic in izdelave plaščev do izbire elementov grafične podobe in uporabe programske in strojne opreme. Rezultat diplomskega dela je preoblikovana embalaža za set otroških ličil, kot alternativna rešitev, ki je okolju prijaznejša in hkrati pozitivno vpliva na potrošnikovo izkušnjo. The purpose of the diploma thesis was to redesign the packaging for a positive unboxing experience. The theoretical section outlines the concept of packaging, its functions, and environmental issues. Firstly, the research focused on materials and design and analysed alternative design solutions that made it more environmentally friendly. The next section investigated the importance of graphic design in packaging and, with the help of examples, examined how colour, shape, typography, photos and illustrations impact the message of the packaging and, consequently, the consumer and sales. We paid particular attention to the specifics of packaging design for children. In the experimental section, we analysed the selected packaging for transformation. We studied the material, shape, graphic image, and user experience when opening the packaging and the perception of it. Then, we presented the materials and work methods for packaging transformation. We described the production process in detail, from sketches and the production of coats to the selection of elements of the graphic image and the use of software and hardware. The result of the thesis is a redesigned packaging for a children’s makeup set as an alternative solution. The new design is more environmentally friendly and simultaneously positively affects the consumer’s experience.

POVZETEK Predmet diplomskega dela je raziskovanje širokega polja Pogačnikovega konceptualizma od kranjske skupine preko predmeta, artikla, reizma, telesa, druţine pa vse do kozmograma in litopunkturne prakse, ter predstavitev njegovega specifičnega in kritičnega pogleda na svet in umetnost. V diplomskem delu najprej opredelimo Pogačnikova posamezna razvojna obdobja in njegove značilnosti ter ga umestimo v referenčni okvir. Predstavimo Pogačnikove temeljne principe in elemente ustvarjanja. V teoretičnem delu se nato ukvarjamo s konceptualno umetnostjo, jo označimo in opredelimo. Predstavimo rušenje pregrad med umetniškim delom in vsakdanjim predmetom, ki pridobiva ugled umetnine. Nakaţemo transformacije, ki jih Pogačnikov kiparski izdelek kot predmet porabniške druţbe doţivlja v času konceptualizma. V nadaljevanju predstavimo poglede na dojemanje umetnine kot predmeta med predmeti. Opredelimo predmet kot izdelek mnoţične, industrijske proizvodnje, ki je povišan na raven umetnine. Predstavimo dematerializacijo umetnine in razseţnost, ki jo umetnina ima, in iz tega konteksta osvetlimo problematiko ready-made produkcije. V naslednjem poglavju se ukvarjamo z dojemanjem umetniške prakse v vsakdanjem ţivljenju, kjer naj bi se ideje in zamisli utelesile, materializirale in zaţivele v okolju. Nakaţemo Pogačnikovo zanimanje za naravo, njegovo razumevanje le-te preko druţine v Šempasu, ki mu predstavlja nekakšno pracelico druţbe. Predstavimo pokrajino kot širši socialni kontekst, prostor, kjer se izvaja umetniško-ekološka praksa in se odvija prevajanje Pogačnikovih duhovnih vsebin preko umetniških del v prakso. V zadnjem delu diplomskega dela predstavimo še avtorski projekt, katerega glavni temelj je interpretacija jaza z vidika konceptualne umetnosti. The subject of my diploma thesis is the exploration of a wide range of Pogačnik’s conceptualism, from the Kranj group – through the object, product, reism, body, Family – to the cosmogram and the practice of lithopuncture, as well as the presentation of Pogačnik’s specific and critical view of the world and the art. One by one, I define Pogačnik’s specific development periods and his characteristics, thereby forming a sort of reference frame. I present Pogačnik’s fundamental principles and elements of creation. I discuss the idea as the foundation of creation, and label and define it. I present the breaking down of barriers between a work of art and an everyday object, which is gaining importance. I outline the numerous transformations that Pogačnik’s sculptural product – as an object of a consumerist society – is experiencing in the time of conceptualism. I also talk about a work of art as an object among objects by defining it as a product of mass industrial production, elevated to a work of art. I present the dematerialisation of a work of art and its magnitude. Based on this, I also discuss the ready-made production. I discuss the perception of artistic practice with everyday life, where ideas and conceptions should manifest, materialise, and completely dedicate themselves to the environment. I also outline Pogačnik’s interest in nature, his understanding of nature through his commune Family in Šempas, which for him represents a kind of new age protocell. I present the landscape as a wider social context, the area where artistic ecological practice is implemented and where spiritual content is transformed through works of art into practice. In the last part of the diploma thesis an author project is presented, the basis of which lies in the interpretation of the self from the perspective of conceptual art.