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The development of virtual and augmented reality headsets opens up many possibil- ities for using these technologies in industry, entertainment and other sectors. The aim of this work is to explore the possibilities and design the applications, that will ensure that by using Microsoft Hololens v1 and Microsoft Kinect v2 there will be a possibility to capture, process, transfer and render dynamic point cloud on the HoloLens side. The functionality is divided between three applications. The first one is a desktop application on which the capturing, processing, and a server is running. The second application, the client application, provides rendering and the user interface on HoloLens side. The third application is used to test the network throughput, simulating the point cloud video transmission. This work describes the process of how to connect a sensor to the computer, looking at yourself from a bird's eye view, and the night vision that has come out of it. The results are applications that can do these in real time. 1

This bachelor thesis focuses on the phenomenon of augmented reality and its use in media and advertising. The aim of this study is to provide theoretical background of the augmented reality technology, its position in context of media studies and also to gather informations about a practical use in advertising. The first part contains the definitions of augmented reality and related terms, such as virtual reality, augmented display technology, specialized software and portable or mobile computers. I will also add a summary of the historical development in this field of study. The rest of the theoretical section deals with media and advertising characteristics, especially from new media approach, which is characterized by specific attributes of interaction, participation and marketing features. I will also add the relevant data from the quantitative content analysis of advertising campaigns with use of augmented reality. The results will also serve as basis for the summary of characteristic procedures and trends in the field of advertising campaigns.

This project aims to create an application for the mobile system Android which with the help of augmented reality will show the user a route consisting of points/arrows, which represent the direction to follow. The application provides the users with possibilities to create or traverse routes. Routes can be branched at certain locations depending on the answer to a question. The application will be supplemented with a server to allow sharing information between multiple users. The application will also present the option to play the game with multiple users where users traverse the same route in order to achieve the best time.