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Introduction. Academic mobility of students is an integral part of quality higher education in Russia. A frequent problem is a difficult adaption to a foreign country. The article looks into to the problem of offsetting negative consequences of cultural adaptation of Russian students in German universities during short-term stay. The aim of the article is to work out recommendations on preliminary preparation of short-term international academic mobility programs between Russian and foreign partner universities, taking into account cultural adaptation of students. Materials and Methods. The research draws on surveys of students participating in the 6-month (1 semester) international Russian-German academic mobility program. As a survey technique, a group continuous correspondence survey was employed. The questionnaire was compiled following the conditions of relevance and representativeness using empirical indicators and descriptive statistics. The method of statistical factor analysis served a tool to identify the main factors influencing the quality of adaptation; for a comparative analysis of the results of the survey, statistical methods of comparing averages and statistical visualization were used. Results. The article analyzes the results of surveys of students of the German-Russian Institute of Advanced Technologies about the main points of education in Germany that cause them difficulties. A comparative analysis of learning in the context of the COVID-19 pandemic (hybrid, almost completely remote learning) with the period before the pandemic (full face-to-face learning) was made. Conclusions are drawn about the prevailing factors that influenced the success of learning in both cases. Examples of practical recommendations are formulated as to the necessary preparation of Russian university students for studying at European universities in the years following the pandemic, taking into account the results of surveys of teachers from the host German university, as well as the observations of an expert from the Kazan National Research Technical University over the teaching process at the Technical University of Kaiserslautern. Based on the results of the analysis of factors most affecting the success of Russian students in a foreign university, we propose measures aimed at accelerating and mitigating the adaptation of Russian-speaking students to a long stay in a foreign environment. In the aftermath of the COVID-19 pandemic, the hybrid form of education looks most effective, as it increases the success of Russian students studying abroad. Discussion and Conclusion. The proposed approach to the assessment of influencing factors and the developed methods for their elimination will help prevent similar problems in the future. The conclusions made by the authors contribute to the practice of short-stay international academic mobility organization. The article materials are of interest to the scientific and pedagogical community, faculty and management of educational institutions.

The article attempts to present a number of key technologies that determine the new quality of life of people. The following content is specified and disclosed: autonomous artificial intelligence in a smartphone, professional robot assistants, available satellite intelligence, podcasts, digital urban planning tools. In the article, the authors hypothesize that Industry X.0 is by far the highest stage of digitalization and represents a concept of innovative and digital production, the components of which are «smart assets», «smart services», «smart business», and «smart government». Structural elements of the authors’ concept of X.0 Industry are indicated, its visual cut in virtual reality conditions is provided and the functioning of this Industry exclusively within the framework of the 7th technological mode is characterized. The authors have developed and presented the protocol of formation of the X.0 Industry through the prism of innovations, technologies in both the industry sector and business management. 4 stages of implementation of this protocol are defined, namely: determination of the innovative landscape of «technological breakthrough» in a particular industry within the formation of industry X.0; assessment of threats; determining the course of further development and the action plan (four main approaches to which organizations can apply: protection, adoption of innovations, initiation of subversive innovations, retreat); implementation of structural changes at the DNA level of the organization. The authors on the basis of a number of factors bring forward the argument that today’s realities of the digital space require the development of a new logic of running a platform business in terms of its digitization. It is concluded that in practice it is necessary to form a broad coalition of educators, government officials, analysts, high-tech specialists, economists, industrialists, scientists who will join the formation of the X.0 Industry on the basis of digitalization and innovatizing. The authors concluded that Industry X.0 is a new approach to the organization of production in the context of virtual reality, which is based on highly intelligent integrated new products and digital ecosystems that form an innovative digital value chain, add new competencies and implement deep cultural changes in the direction of the formation of a new virtual reality.

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