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The article analyzes different approaches and practical aspects of the strategy format. The aim of the study is to understand the formats of existing strategies of enterprises. On this basis, it is revealed which of them are more often used in practice, what kind of ready-made strategy has, how it relates to the recommendations of the theory. Among the theory of strategy, three groups of approaches identified: strategy as a goal, strategy as an action and their mix. On their basis, the strategies of the largest Russian companies consider in detail. They made it possible to identify the specific features of the strategic structure. It includes duration, type, target orientation, publicity. The largest Russian companies form the strategy in accordance with the recommendations of the modern theory of strategic planning. Usually, the strategy is presented as public, with a limited validity period, detailed by areas of activity. It is with the direction sets of strategic decisions or vectors of development in this area.