Construction of Shandong Peninsula Blue Economic Zone officially has risen to national development strategy in 2011, Qingdao, as leading city of the blue economic zone, has both opportunities and challenges in the development. Through analyzing the favorable and unfavorable factors of Qingdao, the paper puts forward some countermeasures to promote the leading role of Qingdao,including planing as a whole to regional development, optimizing Marine industry structure,perfecting the talents team,protecting the Marine environment, establishing and improving the blue financial system.