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The article is aimed at researching in depth the scientific-theoretical bases of financial regulation and developing scientific and methodical recommendations on improving the efficiency of the mechanism for financial regulation of the media corporations development in Ukraine. Results of the research prove that Ukrainian mass media for development according to European standards require: growth of the advertising market, attraction of investments, ensuring the transparency of financing, increase of professionalism of journalists, increase of the cultural level of consumers, development of democracy and freedom of speech, independence from oligarchs, countering corruption, reduction of interference from the State, increase of the State financing. Further research on the mechanisms for regulation of television and radio broadcasting is primarily related to qualitative changes in the development of this economy sector: convergence of the means of communication and globalization of information space. This will require a serious reform of the systems and mechanisms of the State regulation of television and radio broadcasting, telecommunications, intellectual property protection, public morality, information security, etc.