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The paper explores the potential of CRM as a strategic element (along with performance, customer and bank perspectives, and demographic changes) for employee retention (using the Indian banking system as an example). The banking industry was chosen for this study because it is a service sector where transactions involving sensitive products (financial instruments) attract maximum attention from both employees and customers in the long run. To achieve this goal, the authors identified the main factors of customer relationship management that make it effective. The study investigated the relationship between CRM practices, the efficiency of banking operations, and the retention of bank employees. The analysis showed that bank employees have a much greater potential to influence the effectiveness of its activities than clients. Therefore, banks’ management should pay more attention to the recruitment of personnel, not only to the CRM system. The article specifically investigated the rationality of the relationship between CRM, bank branch efficiency, employee retention, and demographic variables. This allowed for several options for banks’ strategies in forming a stable staff of employees to be proposed. An important result of the study was the justification of the modification and addition of the ISM (Interpretive Structural Modelling) mechanism, which received a new name - RISM (Rational Interpretive Structural Modelling). Without violating the basic rules of ISM, the new mechanism allows to achieve better results, as it enables the development of a strategy for independent variables with a more accurate prediction of results.

This study examines the heat and mass transfer aspects of the natural convective flow of a nanofluid along a vertical flat surface, incorporating electrified nanoparticles and electric Reynolds number. While conventional nanofluid models like Buongiorno’s model overlook the nanoparticle electrification and electric Reynolds number mechanisms, this study addresses the nanoparticle electrification and electric Reynolds number mechanisms by justifying its relevance, particularly when tribo-electrification results from Brownian motion. This incorporation of the electric Reynold number and nanoparticle electrification mechanism is a unique aspect of this investigation. Using the similarity method and nondimensionalization, the governing partial differential equations of the flow are transformed into a set of locally similar equations. MATLAB's bvp4c solver is employed to solve this set of equations, along with the boundary conditions. The obtained results are validated by comparison with those from previously published works. Graphical representations are provided for the numerical outcomes of non-dimensional velocity, concentration and temperature concerning the nanoparticle electrification parameter and electric Reynolds number. The combined effects of the nanoparticle electrification parameter and the electric Reynolds number on non-dimensional heat and mass transfer coefficients are examined in tabular form. Furthermore, the impact of the nanoparticle electrification parameter on both heat and mass transfer for varying values of the Brownian motion parameter is explored graphically. The primary finding of this investigation indicates that the electrification mechanism of nanoparticles quickens the transfer of heat and mass from a flat surface to nanofluid, suggesting promising prospects for utilization in cooling systems and biomedical applications.

Employee of any organization starts his/her recognitions from the society that ultimately reach the organization, where he/she earns the livelihood. So, the resiliency of an employee (sales-force of any commercial organization in this study) should be understood on the touch-points of salesemployee with society. On this context, the main purpose of this study is to explore the strategic relationships of social communication, social change, and social engagement of the sales-employees to build the concerned employees’ resiliency. With the descriptive research design, this research-work is intended to study the above said relationship by extensive literature review. Major outcomes of this study refer that social communication in varying level makes the employee of an organization engage with the social activities and simultaneously develop the psychological adjustment of the concerned sales-employee towards social change. Finally, the social engagement and self-accommodation to the social change build the resilient sales-force of the concerned retail organization. A conceptual model is developed that justifies the above outcomes, which is the major contribution or novelty of this study. Thus, the industrial implication of the said outcomes is that any commercial organization should develop the social orientation of their sales-force by developing their social communication continuously, which in turn enables the concerned sales-employees for better adoptability to any social changes, for insulate themselves for adverse social (market) conditions, and for productive social engagement in the marketing orientations. The said causal relationship ultimate give the return to the organization in the form of resilient sales-force. And, social implication refers that the society will be aware of the truth regarding the functioning of sales-functions of organization in the context of social contribution of those organizations.

Hit-or-miss use of chemical pesticides and benightedness on the long-term impacts of hard pesticides on plants, soil, human health, and environments in conjunction with the resurgence of cabbage butterfly are the major impediments to the production of cabbage across the globe. This study, thus, was executed to disinter the effective soft pesticides which can keep the Pieris brassicae nepalensis well below the economic injury level, minimize their resurgence or even eradicate them so as to surge the production and productivity of cabbage in Salyan district, Nepal from April to July 2022. The experiment was set down in one factorial randomized complete block design with soft pesticides: Neemix @5ml/l, Cow urine solution@ 1:10, Botanical extract fermented with cow urine (BEFCU)@1:5, Emamectin benzoate @2gm/l, Spinosad @0.3ml/l, Cypermethrin@2ml/l, and Control, were used as treatments and each treatment were replicated thrice. Mean larval population, percentage of infested leaves, average hole per infested leaves, head diameter, height, and yield of cabbage were the parameters that were documented during the entire experimental period. Spraying of soft pesticides unraveled significant sway in larval mortality as well as diminution in the damage. Zenithal reduction in the cabbage butterfly population was recorded on the application of Spinosad (80%) followed by Cypermethrin (71.29%), Emamectin benzoate (71.25%), and Neemix (67.22%). Similarly, the nadir percentage of damage on leaves was documented on the application of Spinosad and Cypermethrin followed by Emamection benzoate. Maximum head diameter (16.10 cm) and yield (23.44 Mt/ha) were obtained when cabbage was sprayed with Spinosad followed by Cypermethrin whereas minimum head diameter (13.37 cm) and yield (13.76 Mt/ha) was recorded with the control. Spinosad and Cypermethrin, thus, are superior soft pesticides for the management of cabbage butterfly relative to other treatments in Salyan district. Farmers, therefore, are suggested to exploit Spinosad and Cypermethrin for the control and management of cabbage butterfly in an attempt to boost the production and productivity of cabbage.

With the rising fear of Islamisation in Europe and increasing Islamist sentiment in Turkey, the issue of religion in the context of integration of Turkey into the European Union remains relevant. After a long-lasted wait and continuous negotiations, Turkey seems to be moving further away from getting accepted in the EU. The research focuses on the religious factor in this unrelenting friction between the two regions / entities and answers the question as to why the EU and Turkey should consider religion as one of the variables in the European integration. The analysis is done with the use of primary and secondary sources with special focus on Samuel Huntingtons realism-inspired work Clash of the Civilization. Turkish sources were used for better understanding the dynamics of Turkey. In terms of methodological approach the research is done with using the content analysis and contemporary observation of socio-political scenario and behavioral changes that the EU and Turkey going through. The authors conclude that there is no proper mechanism to consider religion as a variable, but psychologically it is still playing a major role in both the EU and Turkey. The authors believe that the EU and Turkey should discuss the religious dimension of integration while talking other dynamics.

Background: Several diseases are caused in the body due to oxidative stress of free radicals. The objectives of the present study were to investigate the antioxidant activity of Araucaria cunninghamii Aiton ex D. Don (Araucariaceae) leaf extract. The dried leaves of Araucaria cunninghamii Aiton ex D. Don (Araucariaceae) were extracted with 80% methanol. The antioxidant activity of the extract was predicted through in vitro model systems such as 1,1-diphenyl-2-picryl hydrazyl (DPPH), reducing power and nitric oxide scavenging assays. The total phenolic, flavonoid and tannin content of the extract were also estimated in order to draw the correlation with their bioactivities. The extract was also investigated for several polyphenolic compounds using High-performance liquid chromatography (HPLC). Results: The antioxidant activity of extract was found to be excellent in all the three assays. A positive correlation between the antioxidant activity and phenolic content was observed. HPLC analysis identified the presence of Gallic acid, Catechin, Chlorogenic acid, Epicatechin, Caffeic acid, Umbelliferone, Ellagic acid, Quercetin and Kaempferol in the methanol leaf extract of Araucaria cunninghamii Aiton ex D. Don. Conclusions: The results of the present study point towards the fact that Araucaria cunninghamii Aiton ex D. Don leaves possess good antioxidant potential. The strong antioxidant activity can be correlated with the polyphenolic compounds present in the leaves.

Abiotic stresses, such as temperature, drought and salinity are serious threats to agriculture. Temperature stress is the primary cause of crop loss worldwide, reducing average yields for most major crop plants. In present study role of 24-epibrassinolide in three Brassica species (B. carinata, B. juncea and B. napus) on lipid peroxidation and proline under temperature stress was investigated. Seeds were given temperature treatments (4, 14, 24, 34 and 44°C) for 5 hours alone or in combination with EBR (10-11, 10-9 and 10-7 M). Temperature stress whether low and high causes stress in terms of lipid peroxidation. High temperature causes more stress as compared with low temperature stress, as level of temperature stress rises increase in the membrane damage was observed. However the seeds treated with the EBR shows positive effect as there is decrease in the lipid peroxidation in terms of MDA content. Accumulation of proline was also observed in all temperature stress in all three Brassica species. Application of EBR at all concentrations causes significant increase in the proline content as compared with control and untreated.