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The relevance of the research topic due to socio-economic transformations in the Ukrainian economy and, as a result of particular importance for any enterprise is the problem of selection of qualified personnel. On the Ukrainian labor market has undergone significant changes: if earlier the problem was the job search by the worker, today the main problem was the search for a qualified employee by the company. Statement of the problem. New opportunities associated with rekrutinga and improvement of it principles given the SMART technology and to make certain conclusions. Analysis of recent researches and publications. Problems of personnel management, recruitment and selection of personnel, recruiting is dedicated to the work of such scientists-economists as A. Matusevich, T. Butynski, I. Zhilyaeva, E. Zotova, S. Kulakov, V. Kopeikin, V. Lysak, E. Orlova, V. Semenyak, A. Trunov and others. Highlighting unexplored aspects of the problem. In the operation and development of recruitment remains unanswered question about approaches to recruiting principles that justifies its relevance. Statement of the problem, purpose of the study. The purpose of this article is to study the nature of recruitment and its principles, given the SMART. Method or methodology of the study. The study used General scientific methods: dialectic, system-structural analysis and synthesis, generalization. The main material (the results). The article explores the nature of recruitment and the factors that influence it. It reveals the importance of recruiting for enterprise clients. Define the concept of «SMART» and its essence. It is proved that a modernized approach to recruiting, in modern conditions should be based on SMART principles, which takes into account the time factor, the needs of the enterprise client and his requirements to the potential candidate (employee) and the result (performance), which is expected from him. Recommended by the author recruiting at SMART-principles consists of specific, measurable, achievable, relevant and limited in time principles. The scope of the results. The findings and results of this paper can be used in educational and scientific process of economic faculties of higher educational institutions. However, the results can be used for recruiting, selection and hiring clients as well as business leaders, senior managers. Conclusions according to the article. On the basis of the study of the nature of recruitment and its principles, given the technology of SMART, the result of scientific work is that recruting SMART-principles contributes to a more accurate understanding of customer needs and a full view of the field of activity of the enterprise client as well as the ability to find clients and competent to work with them.