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The article analyzes modern Russian media and advertising texts. The author proposes a classification of methods of transformation of precedent phenomena based on the analysis of scientific literature (works by Olga Fokina, Eugenya Perfilieva, Kwon Sung Man, Farida Rahimova) and own research. Seven major ways of the above mentioned transformation can be allocated: 1) replacing of a component; 2) widening; 3) truncation; 4) changes of the functional modality; 5) contamination; 6) mixed transformation; 7) the zero transformation (interdiscursive transposition). Some of these methods (distribution, truncation, replacement of components, contamination) correspond to the traditional methods of transformation of phraseological units allocated and relevant to the precedent-related statement. Other (no transformation) are related to the operation of precedent names in different types of discourse. The same logic operation results in different types of transformations with the use of various resources of the language. Thus, the replacement of a component can be carried out on the basis of the formal, semantic or formal-semantic context and different language mechanisms can be used. The author raises questions of linguistic terminology used to describe the methods of transformation of precedent-related phenomena. The paper outlines the prospects of the study of precedent phenomena. Questions of precedent and phraseologization relations, the composition of precedent-related phenomena deserve a special study. [ABSTRACT FROM AUTHOR]