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1. Alegeri prezidențiale în SUA -- 2012: Tonul tendințelor din marketing și PR politic.

Author

PERU-BĂLAN, AURELIA

Subjects
PUBLIC relations & politics, UNITED States presidential election, 2012, PRACTICAL politics, VOTING research, DECISION making in political science, POLITICAL advertising
Abstract

This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision. Article contains U.S. electoral marketing trend analysis, design principles of electoral spots, negative advertising in campaign. [ABSTRACT FROM AUTHOR]

Published
2013

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