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Creativity, in modern times, is a valuable asset of the business market, because through it, which professionals from various segments can differentiate and generate competitive value in extremely competitive business. Thus, within the creative environment, an area in recent years has been gaining attention and notoriety on the national scene: Creative Industries. Thus, this study aims to examine the lives of creative professionals from the city of Novo Hamburgo/RS, fidelity to, at first, their demographic and environmental data. For methodological purposes, mapped the total number of creatives in the city (2011) and, through a sample calculation, settled the final number of respondents (323). At the end of the survey, which had 339 respondents, it appears that the largest number of employees of the Creative Industries in Novo Hamburgo is the advertising area, has male has between 21 and 30, is single, has incomplete higher education, receives a salary ranging between R$ 724,01 and R$ 1,448.00, operates between 7 and 8 hours each day, does not have a strict rule in his time, working at the headquarters of a company, believes that their pay is insufficient and values strongly, among other things, investment in higher and/or free while the creative enhancement factors courses. [ABSTRACT FROM AUTHOR]