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Our research aims to identify approaches to promoting further education resources. Staff development is the main indicator of employee productivity and a productive "motivation factor" of increasing work initiative, strengthening the personnel behind the enterprise. Modern production places high demands on working personnel and the system of their training and retraining in the conditions of market relations. In the process of scientific and technological progress, some specialties disappear, others arise. All this creates a need for the latest forms of training, retraining and advanced training of employees. In this regard, educational institutions are faced with the need to find potential clients who need to meet the need for professional growth. Competition between organizations in the education market has intensified due to the pandemic. All this makes it relevant to use modern technologies in attracting the attention of employers to the opportunities for retraining and advanced training in a particular educational organization.