1. Teaching entrepreneurship students the practice of innovation: A brain-based guided experience approach
- Author
-
Ronald Jean Degen
- Subjects
Entrepreneurship ,Process (engineering) ,media_common.quotation_subject ,Teaching method ,practice of innovation ,Perspective (graphical) ,General Engineering ,creativity process ,Cognition ,lcsh:Political science ,Executive functions ,Creativity ,Management ,lcsh:Political institutions and public administration (General) ,teaching entrepreneurship ,Mathematics education ,General Earth and Planetary Sciences ,Neurological findings ,lcsh:JF20-2112 ,Psychology ,lcsh:J ,General Environmental Science ,media_common - Abstract
This paper presents a new method for teaching entrepreneurship students to practice innovation and to create high-impact business opportunities. The teaching method is based on the guided experience learning model that was developed by Caine et al. (2009) to develop the executive functions in the brains of learners, and on the innovation framework that was introduced by Verganti (2009). The cognitive perspective of creativity, as explained by Weisberg (2006), is used to show how the practice of innovation can be learned. The model used for the creative process is based on research by Wallas (1926), and on recent neurological findings on the deliberate and spontaneous pathways to creativity (Carson, 2010). The concept of effectual process (SARASVATHY, 2008) provides an approach to the validation of the students’ radical innovation ideas. Este artigo apresenta um novo método para ensinar estudantes de empreendedorismo a praticar inovação e criar oportunidades de negócios de alto-impacto. O método de ensino é baseado no modelo de aprendizado através da experiência desenvolvido por Caine et al. (2009) para desenvolver as funções executivas no cérebro dos aprendizes, e na estrutura de inovação introduzida por Verganti (2009). A perspectiva cognitiva da criatividade, como explicada por Weisberg (2006), é usada para mostrar como a pratica da inovação pode ser apreendida. O modelo usado para o processo criativo está baseado na pesquisa de Wallas (1926), e em recentes descobertas neurológicas sobre os caminhos deliberados e espontâneos para criatividade (Carson, 2010). O conceito do processo effectual (Sarasvathy, 2008) prove uma abordagem para a validação das ideias de inovações radicais dos estudantes.
- Published
- 2013