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The article discusses the initiatives of plastic surgeon Barry Eppley from Indianapolis, Indiana in opening his practice in a different way. It mentions that he chooses the medspa model and opens his spas in hospitals. It notes that his Ology Spas offers aesthetic surgery procedures and medical skin care and sells retail items such as clothing, shoes, and makeup. It also emphasizes that the Internet plays a significant role in Eppley's practice.

An interview with plastic surgeon Z. Paul Lorenc of New York City is presented. He says that he performs facelifts and facial rejuvenation most often while the procedure he performs the least often is beltplasty. He emphasizes that his favorite procedure is facelift as he considers it as an art form to have the patient look better and healthier. He also stresses that the most challenging procedure is quaternary rhinoplasty as it is complex and requires further surgery.

The article offers information on the Facelift Bungee instant facelift hair accessory invented by Kimberly Aschauer.