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This article, based on the presentation at the Communication and Work Research Group, at the 46th Brazilian Congress of Communication Sciences, in 2023, problematizes how the construction of narratives around platform work impacts the formation of public opinion and well-being workers' social. The text raises the reflection on the rhetoric around digital labor and the implications of the sociotechnical arrangements used by companies, which emerge with a discursive guise of disruption, autonomy, and entrepreneurship, but reveal themselves as a way of sustaining control, cost cutting, and precariousness of work. Through a methodology based on bibliographic research, it brings, additionally and intentionally, as a matter of illustration, examples of content from Brazilian platform companies as a way to soften the negative discourses around their businesses. The discussion is dedicated to the use of narrative in order to legitimize the supremacy of capital over labor, which influences the formation of public opinion. [ABSTRACT FROM AUTHOR]