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Electronic music festivals aims to provide the best costumer experience in mind. For this reason, we seek to analyze the way in which people interact in these events and how it can enable the understanding of the personal and collective trajectory of this specific space. The main goal of this study is the way in which sociability occurs among the participants of these festivals, describing how the individual journey interacts with the social journey. The investigation took place in electronic music festivals on the coast of Santa Catarina using the ethnographic method, participant observation and the field recording technique. The results revealed the influence of the advantages in the development of bonds between regulars. The ways in which people "circumvent" the rules and occupy privileged spaces. The role of the DJ in the ways people interact and the communion of emotions among the regulars. [ABSTRACT FROM AUTHOR]

In conceiving the space of carnival from its internal socioeconomic, political and cultural tensions, the black population of Salvador (BA) has been, since the second half of the 19th century, elaborating forms of entertainment that, in addition to entertainment, both denounce ethnic-racial exclusion and announce anti-racist possibilities of social organization. Taking as empirical basis the context of soteropolitan carnival and as a theoretical contribution the contributions of Paulo Freire and other authors of Brazilian critical thinking,and this article examines how the dialectic contained in the complaint/announcement relationship, expressed in the community-carnival practices, constituted a circular epistemology of a critical and transformative nature, indispensable to the pedagogical praxis of two important cultural phenomena afro-Bahians, afoxés and afro blocs. In this sense, it was possible to observe that from the bands, rehearsals, themes, music festivals, black beauty festivals and afro-referenced aesthetics, fantasies, social actions and schools, the main component elements of Afrocarnavalesca praxis, knowledge and values are organically produced by the set of entities/communities/revelers(s), constituting an epistemology of a clearly circular nature. [ABSTRACT FROM AUTHOR]

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In 1970, Brazilian composer Gilberto Mendes was invited to participate in the III Festival of Music from America and Spain in Madrid, which brought together composers from several countries of Latin America, in addition to the USA, Canada, and Spain. For Mendes, this festival was essential to establish a rapprochement between Latin American composers, more specifically between Brazilians and the Spanish-speaking countries, who, in his opinion, until that moment were little known. From that year on, there was an increase in the participation of Latin American composers in the Festival Música Nova, created by Gilberto Mendes in 1962 in Santos. Through the analysis of primary sources such as concert programs and testimonials, this work shows the importance of the Festival of Music from America and Spain in developing an integration project.

Rock in Rio is a major music festival that takes place every two years in Brazil. Its 2019 audience totaled 700 thousand people during the seven days of the event, proving to be an interesting place for brands to create customer interactions and experiences. In this context, the study aims to analyze the public perception regarding the experience marketing actions elaborated by the sponsors in the Rock in Rio of 2019. For this, the data collection was made through in-depth interviews with fifteen people who went to Rock in Rio 2019. The researcher was also present at the event, took photos, and recorded the marketing experiences of the sponsoring brands. The main results showed that the activities proposed by the brands at the festival were able to draw the public's attention. Besides that, we show that the interviewees had pleasant experiences during the event. After the event ended, the interviewees were able to remember the brands present at the festival. The most remembered were: Itaú, Red Bull, Heineken, Natura, Doritos, Bob's, and Coca-Cola. Also, respondents gave suggestions for the festival and brands for future events. [ABSTRACT FROM AUTHOR]

In which sense music festivals have been serving to control urban conflicts and to create the image of Portuguese cities as tolerant places? Seeking for answers to this question, this paper discusses how these events are used as mechanisms of social control in Sines and, especially, in Lisbon. The research data were collected between 2016 and 2019, in four different festivals, through direct observation, semi-structured interviews, and documentary analysis. The results confirm that such events have been acting in the creation of urban cosmopolitanism, promoting social pacification through culture. [ABSTRACT FROM AUTHOR]

Copyright of RAIMED: Revista de Administração IMED is the property of RAIMED: Revista de Administracao IMED and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)