Descriptor: "Endorsement advertising" / Language: portuguese - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Endorsement advertising"' showing total 4 results

Start Over Descriptor "Endorsement advertising" Language portuguese

4 results on '"Endorsement advertising"'

1. Region of origin of product and regional appeal of celebrity in food Purchase/Regiao de origem do produto e apelo regional de celebridade na compra de alimentos

Author: Cavalcanti, Jonas Alves, da Costa, Marconi Freitas, Martins, Jonatas Ariel Simoes, de Oliveira, Aline Poliana Costa Torres, and Mendonca, Frank Junio
Published: 2023
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2. The brand's effect on the evaluation of advertising endorsed by celebrities: an experimental study

Author: Aureliano-Silva, Leonardo, Lopes, Evandro Luiz, De Lamonica Freire, Otavio Bandeira, and da Silva, Dirceu
Published: 2015

3. The concept of congruence and the endorsement of sporting celebrities/O conceito de congruencia e o endosso de celebridades esportivas/El concepto de congruencia y el respaldo de las celebridades deportivas

Author: do Nascimento, Thiago Mendes, Freire, Otavio Bandeira De Lamonica, Mazzei, Leandro Carlos, and Senise, Diego dos Santos Vega
Published: 2013
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4. FEAR APPEAL IMPACT IN CIGARETTE PACKAGES: SMOKERS' PERCEPTIONS RELATED TO ANTITOBACCO WARNING MESSAGES/IMPACTO DO APELO AO MEDO NAS EMBALAGENS DO CIGARRO: A PERCEPCAO DE FUMANTES EM RELACAO AS MENSAGENS DE ADVERTENCIA ANTITABAGISMO

Author: Mota, Jose Roberto, Acevedo, Claudia Rosa, Prado, Rejane Alexandrina Domingues Pereira do, da Cunha, Julio Araujo Carneiro, and da Silva, Marli Auxiliadora
Published: 2013
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