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This study analyzes the behavior of Nina Ribeiro mirroring Ralph Nader, based on the decolonial perspective and focusing on the theory of coloniality of being. The research explores how such behavior influenced the Brazilian consumer movement. Historical research was conducted to compare the main milestones in Nader's and Ribeiro's histories in consumer movements. The analysis showed the colonial process that underpinned the construction of the Brazilian consumer movement, in general, and the activism of Ribeiro, in particular, who sought legitimacy by importing foreign ideas, especially those of Nader. However, such ideas did not always correspond to the Brazilian local plural logic or met the needs of marginalized and vulnerable groups. [ABSTRACT FROM AUTHOR]

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Copyright of Política & Sociedade: Revista de Sociologia Política is the property of Revista Politica & Sociedade and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)